Promotional Strategies So You Can Be Seen During Trade Shows

Trade shows are all about getting yourself seen and heard

. Its all about promoting your business to maximize your opportunities for success. And to make sure that you do optimize your attendance in trade shows, here are some pointers you have to consider so you go beyond merely showing up for the event.

Have a pre-show marketing strategy. How can you ensure that you have target clients during the event? A pre-show marketing is a must. Invite your target clients to the trade show. Print promotional literature to personally invite them to the exhibit. Put an ad in your local newspaper or place a poster in your community bulletin boards. Sponsor one activity in the event and tell it to your target clients. You can also give away promotional items such as your memo pads and notepads to further entice your target clients to go to the trade exhibit and see your presentation.

Prepare for on-site marketing efforts. Decide on promotional activities during the event. This would include those that can help you make your presence known in and around the show area. You can start by placing flyers or posters from the airport to where the exhibit is going to take place. Put up billboards and place posters along the streets going to the trade exhibit. Put table tents in hotels where the participants are billeted. You can even tie up with the local hotels for promotions. You can provide them with your memo pads and notepads to be given away to their guests. Again, you can sponsor an activity during the event to further expose your business to the attendees of the trade show.

Get the media involved. Get them to cover your marketing efforts. Get your articles or press releases published. Provide the media with newsworthy articles and features so the reporters would have something to write and talk about. Give them press kits containing your marketing literature and promotional giveaways. Make sure that you provide them with fresh and new information that they can share with your target clients.

Organize a contest. And throw in a prize while youre at it! You will definitely get people excited and ensure that you have crowds all over your booth all the time. Having contests during trade shows need careful planning. Organize your contests during your pre-planning stage of your exhibition. And make sure that the contests you have would reflect your corporate image as well as what you want to accomplish during your trade show exhibit. Prizes should also be reflective of your objectives during the trade show. This is so you can be consistent with your efforts to attract more of your target clients.

While planning for your contests, be sure to include the following: kind of contest, prizes, rules, regulations and conditions, rules and regulations of the local community as well as those of the trade show organizers, staff, the duration of your contest, and finally, the role of your contest vis-a-vis your efforts to promote your business during the trade show.

Provide promotional giveaways. Of course, trade shows will never be complete without the traditional giving away of items. People often flock to trade shows because of the stuff they can get during the event. So be sure to have something trendy, innovative and functional. Your freebies should be more than just souvenirs. They should be something that would remind your recipients of who you are and what you can do. And the more they are going to use your freebie, the more chances that they would be able to remember you and your worth. Hence, apply your logo and slogan in your giveaways like your memo pads and notepads. This would ensure that your recipients will remember you every time they use your giveaways in their daily routine.

by: Robert Johnston

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