Promotional Usbs In A Disposable Society

Have you ever heard the phrase back in my day

, things were built to last?

Now days, all things are built with a certain life expectancy in mind. Be it the washing machine you wash your clothes in, the TV you watch, computer you use or the Promotional USB you that you got at a trade show. Everything is built with the assumption that the product will last a certain amount of time. When that time is exceeded or the product eventually breaks down, we will just dispose of the product and go out and buy a new one.

This makes for a wasteful society, as people are just as likely to discard a working product just because they have been upgraded to a newer or better design.

With access to all of the information that we have at our fingertips, the general consumer is becoming much more educated with their purchases, putting a lot more emphasis on having less of an impact on our environment and being more aware of the environmental and social impact that their purchases can make. With the general consumers being much more environmentally and socially conscious, this has led to the same philosophies being adopted at a corporate level. Big business has had to listen to what the consumers want and either accommodate, or lose out to their competition.

This has also had a major impact on the promotional merchandise industry as a whole, in two ways. Firstly, consumers are asking for products that are either recycled, or come from an environmentally sound sustainable source, and also come from organizations that are socially responsible and give their workers a fair wage. People do not want to buy products which have been made in sweatshop conditions where workers are treated like slaves. Secondly people are also starting to move away from gimmick items such as cheap tacky pens and rain ponchos, the sort of things that are not fit for the purpose they were made for and break easily, and put a lot more thought in the product selection and the message they are trying to portray with the promotional item.

What a lot of people are looking for now, in a promotional item, is something that is environmentally and socially sound, which will be used for the intended purpose and wont be thrown away or break easily, such as a Promotional USB. People are being more creative and also selective when choosing an item which they intend to use to market their business. After all, if you give away products with your branding all over them, and they are cheap and nasty and of very low quality, what image does this portray to your clients or even potential clients? The quality of items supplied will have a direct affect on how people perceive that company. If you were given a pen which did not work, not only would this give a negative impression of the company branded on the pen, but it is no longer in the customers focus as it has been thrown in the bin.

Here at USB Design, we have produced 100s if not 1000s of different styles of Bespoke USB over the past 12 years that we have been manufacturing. We have always used wherever possible, recycled materials or materials from an environmentally sound sustainable source, such as our Bamboo or Wooden USBs. All of the wood used for these styles of USB comes from either a sustainable forests in Asia, or from recycled materials. Where possible we always try to use 100% recycled metals and plastics as well which enables us to accommodate all of our customers who are actively seeking to reduce their effect on the environment.

http://www.usbdesign.co.uk/

by: USB Design

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