Like a physical headquarters, your website is where your online business is located. This makes is imperative to make sure your web design techniques and online marketing strategy identify with your visitors as this will help to increase your sales.
A clear direction through website navigation is critical. This will assure your visitors can easily navigate through your website and land on the pages you want them to.
Limit the images on your site. They make your site load very slowly and more often than not they are very unnecessary.If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.
Paragraph text should also be of a reasonable size. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This will make the content on your site easier to read and keep visitors on your site.
Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors. If you're ever unsure about this compatibility, a good internet marketing agency should be able to provide you with advice.
Limiting the amount of scripting on your site will also help. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Large scripts can reduce the performance of your site on some computers or even cause them to crash. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.
Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go, which is useful if there are changes to your internet marketing strategy.