Proper preparation of a site for promotion
Proper preparation of a site for promotion
All new webmasters who just created a website, and wishing to benefit are wondering where to actually start the promotion. First of all, you should prepare a resource to ensure that the visitors, going at it, do not press immediately on the back button on your browser and make a purchase, clicked on reklamku or committed another action to which you expect. "From where do I start website promotion?" - This question asked by almost everyone who has just created a website and wants to get away at least some benefit. I present to you a few simple but very effective ways to prepare the site for productive work with people who will go to the resource, because your goal is to make the largest possible number of visitors in the target, ie subscribers, customers and partners.
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1. Decide the purpose of your life. The first thing to decide to create a site, ie What actions do you expect from visitors coming to your site. For example, you want the visitor to place an order at the store, joined the forum, subscribe to the news site, etc.The specific objective must necessarily be without defining goals to achieve success in any particular field it is impossible!
2. Get rid of the excesses of the pages and follow the goal. Your life must necessarily conform to the goal. Let's say you want the largest possible number of visitors to call the office, in this case do not hide the phone number at the bottom of the page or "contact" and locate the most prominent place, such as "cap site, scroll to its larger font compared to the content and a different color. To place a phone number is better on every page, not just on the cover. If you would like to visitors who come to the site, filled out the questionnaire or other form, make sure that the person does not raise questions (why, I will give, etc.) and install it on every page of a bright banner or button to complete a questionnaire. Another little secret of our users are very fond of that - or free, so no harm will be a small bonus for completing the form (discount downloadable bonus ...). All excess, diverting visitors from the goal is better to remove, I mean a bunch of counters, banners, weather forecast, and similar items. Meter is enough for one (preferably invisible), and the weather forecast in my opinion is relevant only to the regional news sites, in addition these elements greatly increase the page loading time. Excessive use of contextual advertising is also not advisable to place more than 2 blocks on the page, not advise.
3. Give the visitor to understand that he will receive. Each of us, before doing something on a subconscious level, tend to ask myself "what I get for this?". You as the owner of the site should be clearly and correctly answer this question. If selling a product, by all means tell me what benefits accrue to the purchaser when purchased. It is not necessary to list its many features, focuses on its benefits. Suppose you sell an umbrella, a description - an umbrella length of 40 centimeters, the area coverage in working condition as much as 2 meters, comfortable and under it you will never namoknite. If you ask to fill in the form, specify the reason for the action: "fill in the questionnaire, you will contribute to the development of our website" or "fill in the form below and receive our 10% discount.
4. Win the trust of visitors. Most users believe that the World Wide Web alone are liars and so they have a fear of being cheated. You must build confidence in your site and show visitors that your company is real. To do this, do not be amiss to place your photos, photos of staff, office. Using video and audio materials can also destroy confidence, but also a good way to stand out among competitors.
5. Customer support. Points to a resource contact e-mail and phone number where we can reach you, and preferably, when available. In the presence of the office include the full address (city, street, house, office ). If a visitor and will not use the information provided, he will know that you can easily connect in which case, it is also very much a significant effect on trust. Do not neglect your contact information, it is very important.
6. Design. Be sure to watch for in order to design the resource has been tastefully and carefully executed, because he must act so that the visitor does not click directly on the site's back button, then clicking to the competition. Website in no case should remind the majority of resources are located on free hosting. The site should be convenient for the visitor: the page should load quickly, text is easy to read. It is advisable to ask strangers to evaluate your life and listen to their advice to address the shortcomings.
7. The choice of host. If you intend to seriously engage in business network, paid hosting and domain - the first of what it takes to start a business. Comment on why I think it is not necessary.
8. Competent text - the basis of trust. On the pages of your site is unacceptable for spelling errors, typos, incorrect translation of the text, it's always very frustrating. If you feel by positioning the company as a solid (not only) and on the pages of decent grammar limps, while significantly increasing distrust and many visitors never return to this site. Check the content for errors easily with Microsoft Word, which is on every computer with Windows.
9. The question of guarantees for the goods. If the site as a whole does not inspire confidence among the visitors, the warranty on the product is quite possibly remain without attention (you just do not believe). If you sell a product, no harm will be notified on the website of the possibility of his return, because this step can increase the number of sales. A very important point: clearly specify the conditions under which goods to be returned, in the preparation of this section, use the law on consumer rights in order to avoid later trouble.
10. Reviews. Always has been, and will have to trust such a step as the publication of feedback from clients use your services. It is worth noting that in any case do not write reviews themselves, it could severely undermine the reputation. Therefore, only publish testimonials from real clients, with the name and even better with a photo. It is not necessary to publish reviews like "good service", "..."," To get a better post feedback on what it liked your service, positive differences from competitors ...
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