Pros And Cons Of Contacting The Professional Or Salesperson For Seo
With the growing popularity of the search engine optimization process
, there has also been in consequential growth in the number of SEO salesperson and professional technicians. Also while choosing your methods of the process of search engine optimization, you might come across them. The question that is pertinent here is whether discussion with such salesperson or technician would really be good for your project.
Most such salesperson will claim that they are the best in the field and following their advices or by obtaining their services you can reach top ranking on the search engine result pages. Few of such promises however are facts and you have to refrain from being carried away by the cheap publicity stunts.
Page One on Google for 'car insurance' for 50 a month?
If you have not been the subject of a call from one of these sales people, you probably know of someone who has. Often they promise the world for virtually nothing, I have been on the end of a call that told me that they could get my site on the front page of Google, in the organic listings, for the princely sum of 250 down and 50 a month. You could get me Google page 1 for car insurance could you?, Oh yes came the reply. Now come on, page one on Google for car insurance, oh if it were that easy
Any properly trained professional search technician would never make such statements, they would never lead their customers down the garden path like that, at least not if they were honest. I am not knocking these sales people though, far from it, they are very good at what they do (selling) and I expect that many could sell yellow snow to Eskimos on the basis of added flavour or artistic merit, and in a way that is what worries me for the sake of my profession as a Search Engine Professional.
Having a look at the differences as well as the dangers of the methods is therefore important for you. Numerous companies are in the market who is dealing with such things. They are often coming up with new methodologies for improving the prospects of
search engine optimization. With the growth in the number of the provider companies, you will also find that there are multiple salespersons each representing some seo company in the market. However it will be essential for you to appreciate the fact that all the salespersons are neither equally competent nor effective.
Tarred with the same brush
The problem is that if a business has chosen to use the services of a company that uses cold calling and that does not have the ability to deliver, then they will be left with a nasty taste in the mouth and tar all of my industry with the same brush. Just look at what people think about used car salesmen, they are all distrusted and yet there are I am sure, many thousands who are very honest and true. It does however take few rotten apples to mar the whole barrel...
So what is the answer to this problem?
I am afraid that it lies with the potential customer, who when called, can ask some simple questions, which will soon reveal those that maybe should be avoided:-
Ask how long the caller has been optimizing sites for. If he says he is just a salesman and that they have technicians who actually do the work, ask to talk to them about your site. If they wont let you talk to them, then just walk away.
Once you have the technician, ask them, in general terms what they intend to do to the site and why it will work. Ask them to explain it simply and clearly, they should after all be able to do that.
Ask them to explain one or two explicit changes they intend to make to the site. If they start saying that we never tell anyone that in case they do it themselves, again just walk away. After all, optimizing a site is not like doing brain surgery on yourself and in reality, if you wanted to do it yourself you could (if you had the time), so what should be the trouble. After all, you could fix your own car given the right tools and training, but you still get a garage to do it and ask them what they are going to do when you take it in dont you.
These three little questions will either get you to a point where you really do trust the company calling you, or will quickly get rid of the sales person, either way you win.
by: Gilbert Steves
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