Providing Localized Search Services With An Interactive Marketing Agency

There is a long list of all of the services and products an interactive marketing agency should offer its clients

. A new addition to the list is called localized search optimization, and it's a very simple service that can make a huge difference to a client's customers.

What Is Localized Search Optimization?

This service will center around optimizing directory information about clients that is already on the web. Due to a constant rise in local searches, the top three search engines began pulling together their own directories that would take all localized searches and give them access to highly relevant results.

A search coming through for Chicago picture framing used to show web sites that were optimized for picture framing and Chicago. If local places wanted to be listed they needed their web sites optimized or needed a PPC campaign.

Now when a search comes in for Chicago picture framing, the engine will first check its local results directory to see if there are listings there. These listings generally come up within the first few results for a given term. The listing provides an address and shop name, as well as a map from Google maps, but it can list so much more.

Why Use An Interactive Marketing Agency?

An interactive marketing agency can quickly optimize the business listings as a new service to clients. When the directories of local businesses were put together a lot of information was missing. While business names and addresses are usually included, their phone numbers, web site links, and e-mail are often missing. The web site link might be the most important part though because when someone makes a search and the business is listed they can be directed right to it, instead of going to the company listing, guaranteeing more traffic.

While the directories provide clients with top results, they could also lose sales if their information is incorrect. A customer will usually continue looking at listings until they find what they want, then call, or go to a web site to make a purchase. It won't always matter what the store or business name is, as long as they provide the service or product needed.

The interactive marketing agency will be able to optimize the listings at each of the over 80 different locations online, including the top search engines. This is especially important because there are hundreds if not thousands of other local directories that pull their information from these primary ones. In order to make sure everything is correct, all sources need to be updated and optimized on a regular basis. The service can update directory listings at hundreds of sites.

It is estimated that there are two billion community searches each month on the Internet. As more people have access to a personal computer, the searches for local businesses will continue to rise. Any business that is not listed on these engines is effectively losing business and profits. An interactive marketing agency can approach their clients with this information and help them achieve an additional high ranking page, that just needs to be optimized to further produce sales. This service will quickly pay for itself.

by: Chris Harmen

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