Public Transport Digital Mobile Tv Media Value Steadily - Digital Tv, Mobile Tv, Multimedia - Hc

With the city government to increase efforts to put into the development of urban

public transport strategy for the implementation of the number of public transport Mobile TV Media will face broader development prospects. Digital Media Group, a successful M & A after, as the domestic outdoor digital mobile TV Advertisement Industry, the navigator, and Chinese Television Media Future development are also promising parties.

Research?? China as a milestone in M & A

Yu, president of Analysys International, said: "Analysys International as a third-party research organization, has been concerned for some time past, the Chinese Internet and New Media Fields. In the past decade, China has a very important change is the urbanization of the population, and urbanization has brought a very important point is that the evolution of the infrastructure, the most important part is our part of the so-called public transport, including bus and subway. With the accelerated urbanization process, the original coverage by traditional media more and more people will be transit subway that mobile TV media coverage. With the economic globalization and China's economic integration of eastern and central west, we will see more people traveling, in fact, this is creating a consumer market that can cover the movement with high populations a better chance. I believe that China, as the media and integrated Digital Media Group, a network should be a larger, more influential network. The integration was a landmark event. Significant not only for the two companies, the development of China's new media market as far-reaching. "AC Nielsen Media Executive Director Chen Lijie area, said:" In China, our advertising industry is still developing continuously, advertisers have been hoping to find new ways to deliver their message, showcase their products, the limited dissemination of advertising spending to reach the maximum effect. The bus mobile TV media just provides a good option. Ye Hao in Shanghai, Beijing Ye Hao, many people either take the subway then take a bus, CTV Digital Media Group, together with the media, the Chinese Television media bus and metro areas have absolute advantages in resources, for our customers, can provide better, more convenient platform for the advertisers to facilitate better service. Mobile television, outdoor media in the development of China itself has a very good, and I also see other countries, other countries are also studying China, have also invested a lot of mobile TV media. China Outdoor Digital TV Media around the world is getting ahead, we in the field of traditional television a bit slower than the United States, but in outdoor digital outdoor media, especially television media, China is worth abroad to learn from. "

Well-known advertisers?? Combined to bring a broader platform

Unilever director of business representatives, said Cao, Unilever mobile television media for public transportation in China is very concerned about the development, which in the past time, many of Unilever's brands have been in China, as the media platform for a wide range of input , and received good results. Bus mobile TV media broad population coverage, excellent cost-effective and instant communication features to make it in the outdoor new media in particular, receive our favor. CTS Media and Digital Media Group, including Unilever, including integration to provide our clients with a larger, more broad platform. I believe that our future Cooperation Will be closer. The Yum Group Media Director Zhuo Wenjie said that Yum is the early choice as the media in China's mobile TV network put in public transportation customers. We believe that mobile TV media day bus advantages make it a traditional TV viewing outside the effective communication with the public to add. Meanwhile, the transport carrier edges so that it can cover the city in the general population. Yum, whether or VCM, our common goal is to transmit a broader channel for our customers to pass on their knowledge of the most urgent need of information, wider networks and more suitable ways of cooperation will give both sides with to better opportunities for cooperation.

4A advertising company?? Will seek deeper cooperation with China Television

OMD Li Ying, general manager of China? President, said: "Over the past few years, we and China Television and Digital Media Group, both companies have a very in-depth cooperation. This is not only due to our bus, metro mobile TV that Media carrier identification, but also from the development of our two companies philosophy, the development of performance recognition.

by: gaga

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