Publishing a Free Marketing EBook Will Create Sales
Publishing a Free Marketing EBook Will Create Sales
Businesses are always looking for ways to get the largest return on their advertising money. By offering a free marketing eBook online, companies can showcase their ideas and bring in prospective clients.
Electronic books are the latest trend in the technology world for getting information out to customers. Companies can pack a lot of information into a very small easily readable file that can be downloaded and read on several different types of devices.
Publishers can give a summary of perhaps, their top ten marketing suggestions in one. The book can be a condensed version that entices the reader to purchase the full version. The shorter version works to draw in the reader with all the wonderful suggestions the author has to offer.
Within the book, authors can include links to websites, blogs or forums that list other services offered and/or contact information. As readers download and read the information it contains, they are then directed to a sales page to purchase the highlighted product.
With all the information available right within the pages they are reading, it makes it very easy pull the reader into what the author is trying to sell.
By listing a free marketing eBook in forums, blogs, Facebook accounts and various other venues, the book takes on a life of its own. As more and more people see and read the book, it begins to show up in other forums and blogs.
As customers begin to download the file, word of the information it contains is spread throughout the Internet reaching millions of potential customers.
The company may post the book on their website, stating that is available without charge and cannot be sold, so to pass it along to all their friends. The point is to get it out to as many people as possible to download the book.
It is very important to beware of those who may try to download the shortened version and sell it as their own.
Special care must be taken to prevent this from happening. An author can have their digital copy copyrighted through the United States Copyright Office for a small fee. If it contains information that is not readily available elsewhere, it would be beneficial to have it copyrighted.
In passing the information along to as many potential customers as possible, the business then creates a following of potential clientele that will in turn remember the company when looking for specific or related products. By having contact information available, they may receive emails of thanks for the information they have provided.
Including an email newsletter request within the contents of the book, the business will begin to build an email listing of potential clients. These subscribers can then be sent periodic emails pertaining to the business.
Once the book has been distributed to as many locations online as possible, the rewards of those posting will begin to come.
More and more customers will click onto the business website looking for information or help in advertising their own businesses. With dedication and perseverance, the free marketing eBook can become a marketing tool in itself. Once the information has reached the masses, the rewards will begin to be evident in the number of sales and information requests you receive.
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