Pugh For Alexander Mcqueen: Smart Move Or Too Soon?

ust weeks after Alexander Mcqueens death, there are already rumors circulating about who will replace him.

Gareth Pugh is the first name to pop up, and from an aesthetic standpoint it makes sense.

The challenge of taking over an established house is that the new designer must capture the essence of the house, while still making it his own. (Good example: Karl Lagerfeld at Chanel. Bad example: Frida Giannini at Gucci.)

This could be Pughs chance at widespread stardom. But is PPR, the company that owns alexander mcqueen scarf, moving too fast?

We understand where PPR is coming from. McQueen is an internationally known designer whose sales will certainly double in the year after his death. Why not capitalize on his martyrdom?But hiring a new designerAlexander Mcqueen shoes might actually lose PPR money. We can think of only one fashion house where a founder has died and the immediate successor has been successful. Yves Saint Laurent did well at Christian Dior after the namesake designers death in 1957, but he was an unknownand Diors protege. (And that was just for one season.Alexander Mcqueen tshirt After YSLs famous trapeze shape dress, his collections tanked and he was eventually fired.)

Lagerfeld was brought on at Chanel a decade after the famous designers death. Its taken Halston 20 years to find the right successor in Marios Schwab. And Bill Blass is hoping that Jeffrey Monteiro is finally the right choice to lead the quintessentially American brand.

The truth is, even if the McQueen ready-to-wear label had gained financial traction over the last couple of years, theres no way it was making PPR much of a profit. While we dont think the conglomerate should sit on the Alexander McQueen brand altogether, it might be smart to focus onAlexander Mcqueen outfits other aspects of the label for now.BBC News - UK - Designer Alexander McQueen dies . Last updated: 11 Feb 2010 The fashion designer Alexander McQueen has died, his company has confirmed after he was found at his London home.. The fashion designer Alexander McQueen has died, his company has said.http://www.alexandermcqueenexhibit.com

by: feeling

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