Pugi Hyundai Welcomes You To Legoland

Im sure we all remember Legos from our childhood and what kind of role they played in our upbringings

. Lego is a globally recognized brand, and the colored interlocking bricks are miniature architectural teaching devices, as well as some of the most fun-infused toys for children of almost all ages. But what happens when a major car manufacturer ties its name in with the legendary Lego brand? I can only imagine good things for both brands, as the partnership of two established companies can really only help establish them further as leaders in their respective industries. Now, Pugi Hyundai drivers have a good reason to associate the brand of their vehicles with the famous Lego brand.

Im of course talking about the recently announced partnership between Hyundai and Legoland in Germany. As a strategic partner, Legoland will benefit from a total of 25 vehicles, ranging from the tiny i10 city car to the brand new iX35 SUV, which will be employed for service and shuttle rides. Downers Grove Hyundai Sonata dealers are excited to see their brand associated with such a well-known brand across all generations. For two years, the sponsorship will offer Hyundai branding opportunities on the toy cars used in the Legoland driving school (for children aged 3 to 7). Great news for Pugi Hyundai drivers that love the Lego brand.

While the news might seem like its part of a far away land, Hyundai lovers should be excited to know that we have a Legoland location very close indeed. Legoland Discovery Center in Schaumburg is a fantastic place to bring kids, with activities ranging from rides to interactive Lego building tasks all under a single roof. That doesnt mean you cant also head down to a Downers Grove Hyundai Sonata dealership to have a little fun of your own! Test drive the brand new Sonata, a car that has already won many accolades for its practicality, design and performance.

These days, it seems that it is more and more important for auto manufacturers to think outside the box when it comes to marketing. Right now, everyone is going after fuel efficiency in the race towards zero emissions, but Downers Grove Hyundai Sonata dealers know there have to be more differentiators. The partnership between Hyundai and Legoland is one such example of how automakers can work to keep themselves at the center of the public eye.

On top of the automakers efforts to keep itself differentiated, Hyundai is also getting big news in other areas. In fact, it was recently labeled as the manufacturer with the number one standing in terms of brand loyalty by Kelley Blue Book, one of the industrys top authorities when it comes to cars. To reach the number one spot, Hyundai had to overtake both Honda and Toyota. Lets be honest: recent problems with one of these two manufacturers have definitely affected the new standings. But that doesnt make the fact that Hyundai has reached the peak of the standings any less sweet for the company and Hyundai drivers everywhere.

by: Ralph Bennett

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