Since the new pulse ox is now available to the masses
, it has also allowed for the industry to open up as compared to before, where only medical professionals were able to afford the devices. The consumer range has jumped from the thousands to the multiple millions. The profit per unit has gone down for companies, but that is not an issue because volume makes up for the difference. There are companies out there that even though the profit margin is less, then still strive to provide the absolute best products at the best prices. Landon Medical is at the forefront of this approach. They currently have a wide range of pulse ox models which start for under $40.