Puma Launches Signature Aw 12 Collection
Global Sport lifestyle brand PUMA introduces a variety of fresh product styles across
key categories such as Performance, Motorsport, Lifestyle, Womens Fitness and Golf.
This season signifies the launch of evoSPEED, the ground-breaking performance collection that for the first time in the Sport lifestyle brands history, features product offerings for all PUMA sport categories. Inspired by Usain Bolt - the Worlds Fastest Man, the collection answers every athletes need for speed by taking performance technology and innovations and incorporating them in footwear and apparel developed for cricket, team sport and motorsport.
Designed under the criteria of light, flex, and fit, all evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed. The evoSPEED styles will be worn by PUMAs key athletes in running (e.g. Usain Bolt), football (e.g. Sergio Aguero), motorsport (e.g. Fernando Alonso), golf (e.g. Rickie Fowler), and cricket (e.g. Yuvraj Singh)
For the Motorsport aficionado, PUMA merges classic Motorsport styles with fun and modern lifestyle designs, featuring technical and sophisticated design inspirations, for both men and women. The AW 12 Season will now feature a stand-out BMW and MINI collection spanning apparel, accessories and footwear as well as a Mercedes range in footwear and accessories.
In celebration of the popular PUMA Social and After Hours Athlete platform, the brand digs deeper this season and honours the role of teammates. The Autumn Winter 2012 Social collection and campaign highlights some unlikely players and characters as they demonstrate how their skills can be integral to making up a team of After Hours Athletes.
PUMA knows that behind every great night there is a group of friends that make it possible, and those friends each play a different role to make the team function as a whole. Whether its the Team Mom fussing over how late it is, or the Unexpected Pro sinking the winning shot, PUMA wants to celebrate those moments when friends come together - in any setting- and form an unbreakable team.
PUMAs Womens Fitness range gets a head-to-toe makeover in AW 12. The apparel is made to transform the fitness fiends wardrobe as much as her workout; the footwear is as flexible as her strongest yoga pose and as light as a feather. In AW 12, the brands fitness ambassador Chitrangda Singh will continue to be the face of this versatile, chic and functional range.
Autumn/Winter 2012 will also see the launch of PUMAs Golf apparel available in key stores across the country.
The Autumn/Winter selection will also be available on PUMAs e-shop www.pumashop.in starting in August.
Apparel Key Styles
All eyes on the BMW range and with the BMW Lifestyle Polo
T shirts and Windbreaker on offer this season youre spoilt for choice.
The performance range with the evoSPEED collection is another highlight this season check out the evoSPEED Cat Graphic Tee and Performance
Jacket.
Footwear Key Styles:
The Evo speed F1 Mid SF & Evo speed F1 Lo SF are the highlights this season especially with the excitement around the Formula 1 in India during the Autumn/Winter season. With the introduction of the stellar BMW range in footwear, the Evo Speed F1 Mid BMW & Evo Speed F1 Low BMW is the newest silhouette in the PUMA Motorsport Replica range.
Accessories Key Styles:
The MINI collection is all the rage this season with a selection of premium accessories for the discerning Sportlifestyle consumer. The MINI Lifestyle Doctors Bag, Large Holdall, Weekender and Work Bag all feature pop colour accents contrasted on black and embossed MINI by PUMA logos.
Inspired by a classic coat, The Splash Handbags is characterized by oversized details mixed with authentic materials and is a perfect companion to those memorable nights with your after-hours teammates.
PUMA
PUMA is one of the worlds leading Sport lifestyle companies that designs and develops
puma shoes footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.
by: Marshall Posi
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