Puma's Sports History

It all started in 1948, PUMA launched the first soccer trainers

, "ATOM". In 1952, PUMA introduced the first rotary screw football shoes "SUPER ATOM" laid the world's most favorite sport - football - relationship to the long-term success. In 1958, PUMA launched its brand identity, that is unique PUMA formstrip, then PUMA really began the exciting journey. PUMA

Many world-class athletes are wearing PUMA. In 1954, Heinz Ftterconstantly expanding product line, the areas in which they set foot in a perfect fusion of sports and lifestyle.

er in Japan to break the 100m world record was wearing puma speed cat. 1968 Mexico City Olympic Games, many U.S. athletes wearing the "Mexico 1968" short running trainers, many of them have created a new world record. "PUMA KING" is the world-famous soccer star Pele favorite football trainers, he had led the Brazil team that won the World Cup in 1970.

70 and 80 years of the 20th century in the tennis craze, Guyana Lemo Vilas in their romantic suave 70th and won the French Open champion in 1977, he only wearing the Puma tennis shoes. Boris Becker was wearing PUMA tennis shoes and carrying a tennis racket of PUMA won the Wimbledon tennis tournament. From 1984 to 1987, tennis history, one of the most successful athletes, Martine Navratilova is a member of PUMA family, too. And who can forget the 2002 U.S. Open Serena that Williams wore leotards of PUMA?

PUMA collaboration with world-class athletes lasted to the 20th century 90 years. And there are more world's most outstanding athletes, such as Heike Drexler, Marlene Otti, Linford Christie, Colin Jackson, has established a partnership with PUMA, they all won the gold medals of the world Track and Field Championships which held in Stuttgart, Germany.

To commemorate the 60-year-old birthday of PUMA, PUMA60 annual series contains some of the most historic early brand and logo of the product, and from the modern perspective to inject new vitality into these products. The iconic style of product is high-grade fabrics and first-class design, as if a freshman, what is the fashionable tide of ideal choice. The series consists of three mini-series, each mini-series on behalf of 20 years: 40 to 50 years of the 20th century, 60 to 70 years, and 80 to 90 years. Every 10 years are included accessories, footwear and apparel, the inspiration originates from classical style of that era and PUMA fashion agitation.

by: Bill Walker

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