For as much as the business that are actually designed to connect consumers with the manufacturers of the goods and the services, today there is often a pretty big wide gap in between the two of them. Businesses focus their efforts on marketing campaigns intended at attracting the largest possible audience in order to fill their 'sales funnel' while consumers are most commonly just looking for the best local businesses to meet their wants. You would think that the Internet would have made it convenient for these two interdependent groups to meet - but in many cases it has made things a lot worse. Luckily there a few 'free ads' internet pages that are serving make a bridge relating these two groups.
Typical online marketing techniques are aimed at the masses - often with little though to geography and demographics. Most consumers make use of mainstream search engines to find businesses that retail the products and services they need. This system is flawed in strange way - especially for those brick and mortar business that are attempting to advertise on a local level.
Free ad sites are a great way to blend these two needs. They offer the consumer with an easy to search and categorized local database of popular businesses and provide them with the address, phone number and email address of businesses that meet their needs. It is a safe and successful way to find local business for the consumer. Local businesses benefit as well by have the most cost-effective (free) method of advertising specifically to the people who are most likely to use their service or purchase goods from them.
It is very often that we can actually see the perfect blend of the latest technology and the real world. The Internet has effectively made the world a smaller place and today it is easy to make acquisitions from half around the world. We can correspond with friends and family in other countries; seek medical advice from doctors from around the world and much more. Where it has failed is the human element. For those of us still doing 'real world' business in our communities web sites like those that utilize free ads are a finest opportunity to locate new business in our communities and to find the products and services we want.