Putting Together A Website That Will Work Great

Balance, it's important in life as it is in business

. Nowhere is this more prevalent than when you are developing your website. A website that is pleasing to look it is important if you want to attract consumer traffic to your site. However, it is imperative that your site strike a balance. Creating a well balanced website is extremely critical if you are intent on attracting a unique customer base to your website; websites that lack this balance will find it increasingly difficult to attract customers.

When it comes to crafting an effective website it is important that you use only those tools and technologies that will only help your new website. One program that should be avoided at all costs is Java. Java, while it does provide some useful tools it also can cause some problems when it comes to marketing your website. The IT industry has a term for those programs that seek out websites with certain "search words"; these "search engine spiders" pull specific words off of a website and highlight these websites when search results are displayed. Java, actually repels these "spiders" from a website and prevents a website or worse yet, your website from being listed among the top search results.

So what makes a great website? Is it a catch title? Flashy graphics? The answer is a lot simpler than people believe. In order to have a great website it needs to accomplish two simple feats: (1) provide the user with an easy and enjoyable experience and (2) generate marketing. Let's face it, what good is the greatest, most ingenious website every designed if it can't generate any customer traffic to your business; the answer-simple: NONE. If you look at any web site that is adequately designed what you will notice is a tenuous balance being struck between text and graphics. To much text, and your website reads like something from an austere academic institution; to many graphics and your website loses all sense of professionalism and decorum. In order to strike this balance one must keep in mind that while text is the driving force of the marketing purpose of the website; graphics can say just as much with just as little. Attaining this balance between words and pictures will allow you to create a well balanced and productive website.

Customer feedback is the lifeblood of any well functioning business. Simply asking for your client's or customer's thoughts on your website can go along way and is free advice on how to improve your website in both appearance and functional terms. When your website can strike a chord between giving the customer what they want and delivering in a venue that is efficient, you are on your way to developing a successful business.

Where do you go for information or guidance on how to develop a great website? The internet obviously is one of your best resources for finding such information. Alternatively you could seek out the expert opinion of a professional SEO manager or web designer as to the best way to develop a website that satisfies your customer's needs but also manages to generate effective marketing. There is no substitute for personal experience and learning by doing is an invaluable asset to have when it comes to building your own website; however it is important to understand the basics such as site ranking. The internet is one large collaboration of various websites filled with traffic. Lacking a good site rank will deprive any business of valuable customer contact.

by: Marie Northman

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