Putting Your Dollar on TV, Social Media Ad Spending

Putting Your Dollar on TV, Social Media Ad Spending

"Win a free iPad with a purchase of a new laptop!"

"Shop between the hours of 5 a.m. to 8 a.m. for door buster savings!"

"Be among the first ten in line this Black Friday' and receive six months free financing on a brand-new 55" LCD!"

You've undoubtedly seen the numerous commercials on television and social media touting "Black Friday" and other Christmas specials this holiday season. C'mon: we know you've seen the "Every kiss begins with K" commercial at least 372 times.

All kidding and wisecracking aside, ad spending this holiday season for television commercials and social media has seen a tidy increase over this time last year. In fact, according to a recent article in Advertising Age, television ad spending has seen a 13% increase in marketing budgets this year.

The magazine cited Best Buy as a leader in the somewhat surprising shift in budget allocation. The Minneapolis, Minnesota-based electronics retailer increased their spending on television to double-digit percentages. As a direct result of that spending, Best Buy pulled money allocated for newspaper and magazine inserts and poured it into TV.

As for social media, a number of retailers are turning to the lower-cost marketing alternative as a way to reach customers and raise brand awareness for their stores. In a survey conducted by research firm BDO Seidman, 75% of retailers stated they are utilizing the online platform. The same survey also noted that social media spending has seen a 24 percent jump from last year (up from 51% a year ago). The social media vehicle of choice for retailers? Facebook, with a whopping 92% of respondents saying that it was their preferred social media vehicle of choice.

With those facts in hand, which advertising avenue do you think you'd use for your clients?

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