Puzzle Game Under?? City Tv Survival Status Of Perspective
Anhui Bozhou television editor director Liang Shuang
If the criterion by age, 30 years ago I was watching TV, I was dry after 30-year-old television, watching TV when the vision is entertaining, life in nature, and dry eyes to watch TV after TV is for learning, and research in nature. After joining the team in television, as work experience, I am the living conditions of the urban stations have a basic understanding. I think the city should be a clear understanding of the development of national television stations in the pattern of gaps and weaknesses, before we model, someone is chasing behind, a little slack, will model further, chasing behind more recent, must not be complacent , blindly optimistic.
Hardships and puzzle "Half-breed" status China's media is essentially a "three no's like" shape, which is always reading about the industry's "authority is not authority, not the cause of the cause, business is not business", especially as to the municipal level, the media, not just the brain be oriented, to have audience in mind, the eyes also have a market; both with voice function, but also industry functions; both let you run, do not you eat it. So, I set in one of many cities as television called "half-breed." This "half-breed" born on the face of extremely harsh living environment, although the strength and central Taiwan, province of Taiwan, far cry, but it should be the same in a competitive platform, like a flame is not learned on the battlefield, a soldier we should start melee, a primary school and college students to play together, the result certainly does not have suspense, but for the soldiers and students, however, it is extremely unfair.
"Warring States Period" of the background
Caught with the Warring States period to describe the current competitive reality television media, I feel more appropriate. In a beacon among the city facing Taiwan, is extremely unfavorable market conditions (see below).
One is vertical competition, the match is on the lower media, mainly higher media, or on the satellite media. This is a powerful wolf, is eating away at the city market for Taiwan, China Central Television 14 channels, the number of channels in Taiwan province, plus a few TV 10, there is not yet scale of digital TV, enough to the weight of the city units of breath to, and, not only in the cable networks, even cable stations, broadcast news programs to remove, but also a set of unconditional and complete broadcast of the central province of Taiwan, a set of local and other programs (including advertisements), in the market economy today, this kind of behavior seems out of date, although the cost of increased investment in urban units, but as a political task, but also something that must be. Meanwhile, because 4 to run the radio system, county-level TV stations hold the terminal, is a crack not to be underestimated, and even some illegal township plug turntable is also affected by interest-driven, sub-rushing to the television market has been the smoke.
Second is horizontal competition, competitors are mainly the same level of similar media. It should be noted, due to the progress of integration of resources of domestic television different, in some areas there are still wireless, cable, education, the situation of three side by side. Competitors for each other, not a community of interests, of the advertising revenue environment interfere with each other more, so difficult to form a local television advertising effort, it is difficult to enter the realm of competing. TV mode of operation, highly transparent, easily cloned, "used" is the most direct, most affordable and most effective way, should be said that the contents of the same character formatting to the city station operations constitute a certain pressure.
Third, competition in heterogeneous media, opponents mainly refers to municipal, provincial, national and other print media. The development of no less than the paper the development of television, such as Henan, "Dahe," Last year, advertising revenue has reached 4 million, although the "Henan Daily" of a child reported, but the economic power is almost equal to Henan TV. Note that, in the cost of inputs, the TV is much greater than the newspaper!
"Choice" of the future
The State Council Development Research Center of Development Strategy and Regional Economy Research Fellow Liu Yong has disclosed to the media: "Eleventh Five-Year Plan" period, China will in accordance with the requirements of urban and rural development, persist in large and medium cities and small towns coordinated development approach timely start pilot reform administrative divisions. The current reform ideas include: an appropriate adjustment of administrative divisions, the establishment of provincial and county levels, local government system, the appropriate administrative level to abolish the town, only by population size of small cities and small towns, in addition to the capital, provincial capitals and some cities outside the , in principle, all the property of the city under the jurisdiction of other county government administration. Perspective from which we can out of this round of administrative "downsizing" will surely spread to urban stations. Central had a clear requirement, the county allowed a newspaper, can be expected, urban station in the next five-year survival by the baptism of a policy and market.
In summary, Taiwan's eco-city can be described in four words: the pressure top, Zola pulled the right; cities Taiwan dilemma can also be described in four words: rival the proliferation of life and death. Faced with this predicament, how should I do? How to break the siege? How to send power to win the living room? Coverage limitations, restrictions on advertising policy, content homogeneous constraints like a difficult step leading to Kaner Road, runs through the city in front of Taiwan.
Puzzle Game Under?? City Tv Survival Status Of Perspective
By: polo
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