Qingdao, China should price war on the U.S. network of 07 executive development - Gome Huang Guangyu

Qingdao, China should price war on the U.S

Qingdao, China should price war on the U.S. network of 07 executive development - Gome Huang Guangyu

1987 day, Gome in Beijing, founded the first company to operate various household appliances less than 100 square meters of shops mainly. Today, Gome has become well-known trademarks, and has become China's largest home appliance retail chain,

Highest in the world 22 commercial chain. In Beijing, Tianjin, Shanghai, Chengdu, Chongqing, Xi'an, Guangzhou, Shenzhen, Qingdao and other cities in China and Hong Kong region 100 has more than 270 direct sales stores, more than 40,000 employees, a number of well-known domestic and foreign manufacturers in China's largest home appliance dealers.

2001, the Qingdao, China set up in March the U.S. in one stroke opened the four-row, Taitung, Licang three wholly owned stores in the feat the following year, Qingdao has become one of GOME Castle, one of top ten in circulation.

Now in Qingdao, almost more than half the people buying appliances in the country will patronize the United States, the United States in the island city state is how to "capture" consumers Hearts for? Home appliance industry is facing increasingly intense competition in today's China's household electrical appliances are located in Qingdao China what the U.S. is facing opportunities and challenges? 24 pm, the procurement center in Qingdao, director of Gome guest Luan Yongtao News Network, accepted Qingdao News reporters interview, household appliance industry for the Castle of the essay in 2007.

Reporter: Gome appliance industry in the island city can be said is "big brother" role, and Gome is what let the Castle by members of the public trust it so?

States United States: Gome into the Castle in 2001 the market this year is already the sixth year, among the first in five years every day, every consumer in our work and support each other and trust, and gives us a higher standard, so that we constantly remind ourselves to improve our service levels. Secondly, Gome in 20 years, a nationwide high-speed growth, provides us with better service, better quality of product platforms. Again, Qingdao 5 years in this country among the U.S., all staff have all been achieved locally, and our people has become a good corporate Qingdao, so the Castle public service, we even paste them into the local concept of a service.

Reporter: by the end of 2004, Suning has entered Castle, the home appliance market, it is a huge shock, that the presence Suning, Gome is meant for the start of competition or to promote development?

States United States: Qingdao Gome appliance market presence from the beginning, the market had entered a competitive environment, since 2003, nationwide home appliance chains have entered the Qingdao, there are three, total shop more than 20, while Qingdao, China before the United States has grown from three stores to 14 stores, contained in the region has to cover the Shandong Peninsula, so that can not produce what the market to promote competition, but their businesses have higher requirements on their own.

Reporter: current market price competition is more intense, basically to play the "price war", and in this case, Gome it is what business strategy to beat the competition?

States United States: "price war" is only the performance of the market competition more specific embodiment of a means of marketing is the need for a comprehensive means from pre-to post-sales, the final evaluation of the consumer is the ultimate business to achieve target.

Reporter: The 2006 acquisition of Paradise Electronics, Gome, which can be called off in the home appliance industry, the bit of a stir, both in the Castle acquisition will see what the impact?

States United States: States United States and the acquisition of Yongle, the first is to enlarge the scale of business on the bargaining power to make Gome a substantial increase, and provides a more competitive and voice platform. Secondly, the National US-Wing-lok, M & A will give consumers more affordable goods and better services.

Reporter: approaching Spring Festival, for the business is a sales peak, now play a lot of shopping promotions that Gome Is there a greater force in the New Year promotions?

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