Qu Jingdong: Oa Samsung China Has Become The Future Pillars Of Business - Printer, Office Equipment

" Printer Business has become a pillar industry of the future Samsung

. "Samsung Electronics in Greater China managing director, vice president of marketing, said Qu Jingdong. Samsung Electronics is to promote the printer business in China as the main battlefield.

If you buy a Xerox, HP, Dell, Ricoh, Toshiba printer, Samsung Electronics may secretly forged fate. Recently, the "First Financial Daily" reporters in Weihai, Samsung printer factory floor on-site to see some of the brands of printers from Samsung hands.

Weihai Samsung printer Samsung Electronics factory is the only addition to South Korea outside of a local production base, production plants currently account for printer Samsung Electronics the world's production of 90%. The workshop, a director said more than 40% of HP inkjet printers from the plant. Dell, Xerox also is increasing the order, Lenovo (Corporate Library Forum), said the company had no orders, but it has with HP print division Cooperation Will be under orders to it, but HP will be under orders to Samsung Weihai.

Director of Samsung Electronics Dakehubu call wind stress, the printer industry is the company's second venture. In fact, in 2001 really started in 2005, the third tier, second tier in 2007. Up to now, the core in the laser printer engine technologies, and capacity support, Samsung Electronics the world's second only to Hewlett-Packard laser printer shipments, accounting for the number two global market, the market share of 15%. The data in the second quarter, the company color laser Duplicator Volume ranking first in the world. He said that this year's goal is to hold the first position in this product line.

"Samsung printer business has become a pillar industry of the future." Managing director of Samsung Electronics in Greater China, Qu Jingdong, vice president of marketing for "First Financial Daily" said that over the years, Samsung home appliances, digital, semiconductors , the field of LCD panel industry has been playing three roles, but to give the public the impression that it is a stylish consumer electronics image, which limits the company's development.

Samsung Electronics has developed a global business last year strategic plan, trying to help in transition to regain profit growth, while the printer is part of the engine. Qu Jingdong citing data that, at present, the global printer market up to 130 billion U.S. dollars, the mobile phone industry, have attracted much attention, compared with only 100 billion U.S. dollars.

Samsung printer is to promote the business of China as a major battleground. In early 2008, done in more than 100 cities and strategic promotion of commercial products, is currently in the financial, government and other key industry market breakthrough. This reporter saw the first 50 million printer and the host sequence of many products are packaged shipped to Heilongjiang.

Qu Jingdong, this is only part of a successful business strategy. In fact, the Water Cube Olympic venues, the Qinghai-Tibet Railway, BMW, China Life Insurance, Deutsche Bank, HSBC Bank, hundreds of companies have adopted the Samsung program. The company is dedicated to promoting the Chinese market positioning in the second generation ID card identification, electronic seal security solutions.

However, Samsung Electronics, the wish to go beyond the field of commercial rivals such as Hewlett-Packard is still very difficult. Qu Jingdong, said the establishment of commercial brand image in China, at least 3 to 5 years.

by: gaga

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