Qualified Leads Before You Pick Up The Phone!!!!!

Qualified Leads Before You Pick Up The Phone!!!!!

Many ways exist in order to try and create leads. These range from encouraging people to fill out contact forms on your website through to hours of cold calling trying to find companies interested in your solutions and services. Companies will visit your site whilst trying to decide which solution is best suited to them. However, once they leave and if they haven't filled in any forms, you essentially lose a potential customer.

Standard web analytic platforms allow you to monitor this overall traffic throughout your website and provide ways in which to direct more traffic towards your website. However, the question is "What can you do about the increased traffic on your website once it's there?" It's all well and good having more people coming on to your site, but what are you going to do about it? This anonymous information has potential, however it is also the source of huge frustration.

Imagine walking into your office on a Monday morning or after a few weeks away on holiday to find qualified leads sitting in your inbox without having to have done hours of cold calling. What a world that would be. Although there's no real thing as an easy sale, there are means to make the process a whole lot easier and more economical. There are ways in which you can focus your attention towards companies you know are interested in particular solutions and services you provide. Thus reducing the time spent hunting for leads yourselves.

Step in the new breed of next generation website tracking platforms becoming available to companies. Companies wanting to rid themselves of the problem of not knowing WHO is on their website, the problem has arrived. Gone are the days of simply being shown an IP address, which when tracked back ends up showing you the name of the internet service provider. WHAT USE IS THAT??? Through being able to match IP addresses against a companies domain, you can recieve an accurate company name. More importantly, you can see the products and solutions of yours that they have been looking at. In some instances, you can even see a point of contact within that company. Imagine having that advantage over your competitors.

By knowing what a company is interested in also allows you a way of approaching that company.Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is prequalified... Before you ever receive that lead. You know they are on your site and what in particular that company is looking at. Therefore, you can contact that company regarding your product that they just so happen to be looking at.

How convenient!! Imagine the possibilities... Well, you no longer need to use your imagination.

Chris Salmons

Web Senior Analytic Consultant

WOW Analytics Ltd.

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