Qualitative Market Research Service At Informatics Outsourcing

Market Research is any organized effort to gather information about markets or customers

. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.

Informatics Outsourcing is a full service research organization offering a comprehensive range of information gathering and analysis capabilities. Informatics Outsourcing has close to 10 years experience in the conduct of marketing research programs. At Informatics Outsourcing you will find a team of research professionals who are focused and committed to ensuring that the most pertinent, reliable, easy to interpret and actionable information is generated and delivered to all their clients. Informatics Outsourcing is one of the best networked marketing research companies in the World with a well trained and experienced team.

A Good marketing research consists of much more than just conducting interviews with interested individuals. When you work with Informatics Outsourcing you are working with one of the most experienced full service marketing research companies. Informatics Outsourcing customizes each research project to clients need. At Informatics Outsourcing, we are always ready to help our clients explore new opportunities, find solutions to marketing problems, learn more about prevailing market conditions, link with their customers, suppliers and other key business affiliates.

Informatics Outsourcing is providing both Quantitative as well as Qualitative Market Research Service Worldwide. Qualitative Market Research is best utilized as an investigative and development bases market research method. Qualitative marketing research consists of research methods, which are used in marketing and other sciences, in which data is collected from a small group and not evaluated with inferential statistics.

Qualitative market research is touted to be a powerful tool in the field of market research. Some the methods that we use in Qualitative market research are:

Brand Market Research

Market Sector Research

Consumer Market Research

Customer Intelligence Services

Market Research Report Writing

Pricing Research

Market Research Focus Groups

Qualitative marketing research is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for statistical significance.

The main types of qualitative research are

Depth Interviews

Focus Groups

Projective Techniques

Random Probability Sampling

by: kalpanaceo

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