Quality Worrying Supermarket Quality Control Needs To Be Strengthened Appliances - Small Appliances,

Power appliance labeling error, there is no blanket restrictions can easily produce the temperature fire ..

. ... before the holiday, the Beijing Municipal Industry and Commerce announced circulation of goods quality monitoring results, a total of 103 were forced out of Beijing substandard goods market, including home appliances products accounted for half of being back, but most of them were identified from the supermarket. Experts pointed out that in recent years, supermarkets will be home appliances as a new profit growth point and gradually expand its business scope, but because of its non-professional and lower barriers to entry, the product quite a mixed bag. However, since the supermarket will operate appliances species as one of their own, they should take a responsible attitude to consumers and strengthen the supervision of product quality.

The monitoring inspection, a total liquid heaters, drinking fountains, skin and hair care devices, massage devices, DVD, switching power supply, active speakers 7, 52 categories were delisting appliances.

's Survey found that nearly two years, supermarkets have repeatedly failed due to sale of home appliances and quality monitoring Heibang board, but failed mostly unknown-name home appliances products, in addition to electrical safety issues, identification of past failure Monitoring of key issues.

Lotus's recent gold source shop, holly bridge Auchan stores a number of large supermarkets interviews found that these large-scale comprehensive supermarket, home appliance products are no longer limited to rice cooker, induction cooker and other small appliance products, refrigerators, washing machines, flat-panel TVs and other large household appliances have also entered, and its display were also placed by the by category by brand display to change gradually. In these products, major appliances and more for the well-known products, but small appliances were among the meantime there are a number of small brands.

DRC researcher Lu Renbo that supermarkets sell mainly fast moving consumer goods, inventory, capital occupied a larger turnover rate is also slow, the profit is not very good, and besides, the market competition, operating risks, easy resulting backlog. For this consideration, some supermarkets will take on the outsourcing of household appliances, but the product quality and after-sales service difficult to secure. Some supermarkets to implement low-cost principle, the introduction of no-name products, so the supermarket quite a mixed bag of small household electrical appliances.

Some experts believe that supermarket operators is their lack of expertise in selling home appliances repeated on Heibang reasons. Suning Appliance Information Minister, according to Min Juan clear, at present, large home appliance chain enterprises the choice of supplier are very strict, large or small household appliances, market share is not high-name products often difficult to access. In addition, the large home appliance chain enterprises to regularly visit the factory, sales margin, and purchase, sale and a series of sampling system also ensures the quality of products they sell.

Lu Renbo that the supermarket business, whether home appliances is to look for new profit growth point, or to provide consumers with one-stop shopping convenience, since the appliance as one of their own species management, it should be in line with responsible attitude to consumers, strengthening the supervision of product quality. Also, once product problems should be based on "Who Who is responsible for sales," the principle of responsibility accordingly. Meanwhile, as a supermarket operator, selling household electrical appliances should be more emphasis on business orientation and the harmonization of the overall positioning of the brand into a commodity should be more stringent selection, otherwise it will therefore affect the company's overall image in the minds of consumers. In addition, consumers buy in the supermarket should not blind pursuit of cheap household appliances, but should be sure to choose a well-known brand, the other is to remember that after purchase goods request an invoice.

by: gaga

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