Quanzhou Transfer Service Enterprises Are Under Negotiation In The World Sports Brand Fila

Global Financial Although the crisis bring some impact to the enterprise of Quanzhou

, Quanzhou, but enterprises are "turning adversity into opportunity." Following the earlier rumors 9 Mu Wang For news of acquisition of the brand in Europe, recently the industry has spread, there is the world's top companies are in talks to buy some of the sports brand Fila (FILA). Be informed sources, the recent acquisition of the program will become a reality.

Fila brand in 1926, founded by the FILA brothers in Italy. 70s of last century, as with the diversification strategy to expand the brand in the future was a vast Sportswear Business, and has developed tennis, skiing, swimming, golf, hiking and other products, marketing, France, Italy, the United States, Japan, more than 30 countries and regions. Italy, known as the High Sports & Leisure Brand, Fila in mainland China, Hong Kong and Macao trademark rights in September 2007 formally transferred to Belle International.

Reporter learned that want to buy Fila Quanzhou business was a public company through the successful financing of billions of Hong Kong-listed, so no lack of purchasing funds. The company and the Fila's "scandal" a long time, but on the "acquisition of the amount may," "whether the acquisition of a wholly-owned" and other details of concern to the industry, journalists have not received multiple confirmation information.

A person's analysis, the acquisition if completed successfully the outbreak of the global financial crisis has a direct role in promoting. Global financial crisis, many well-known shoes and apparel brand in Europe and America have suffered financial difficulties, many enterprises in order to struggle and had to sell all or part of the industry. For a small number of successful capital operation, large amounts of cash in the hand of Quanzhou enterprises, now is the cheap mergers and acquisitions of international big brand appreciation. Through the acquisition of international brands into the international market, is promoting the internationalization of the enterprises in Quanzhou is indeed the fastest, lowest cost of a mode of operation. "Fila have a lot of existing global resources for improving their supply chain enterprises in Quanzhou city, the achievement of international strategy, growth, brand strength is extremely useful." The person said.

According to a Marketing Expert analysis, if the case finally reached the acquisition will generate a great response in the industry, the world's sporting goods industry in turn is facing a re-shuffle. In China, the Li Ning is a great challenge. Experts say: "Now, Quanzhou sports brand not only called out the slogan the domestic market, even with the world-renowned sports brand one to compete with the."

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Quanzhou Transfer Service Enterprises Are Under Negotiation In The World Sports Brand Fila

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