Quick Tips In Using Directory Submissions For Link Building Campaign

When you are launching a website, know where you're at

, define what your strategy is, channel your power, which means link to the pages you want to have ranked, then start building, and then start your link building campaign. That's the secret to dominating online when it comes to SEO.

This is the evolution of the SEO Method 2.0. First we have our money site and that encompasses all of your sub pages as well. The first stage of what we're going to be doing is directory submissions.

The reason we do this first is, it's really easy to do. There are different services to do it, they'll drip it out over time. The way that we do it, I go through it and I've got my link. Part of my business is, I am an affiliate marketer, so I use my affiliate links.

The company that we use is Directory Maximizer. Basically we submit our websites in there, we usually do it to 300+ domain names. We ask for PR1 and above, so page rank 1 and above. That said though, depending on what the client's requirements are, if we're going after a really competitive niche, using link building tools and I know this is a long term play, I just do as many as they can do.

The reason I do that is, a little while ago I did an interview with the guys at Directory Maximizer and they talked about the fact that they do a lot of analysis of the different sites that make up these directories. They said, over time some will improve in page rank, some will turn into paid directories as well. So if you just submit to everything at the moment it might be page rank zero but who knows, in three years it might be a page rank 4 and require $50 for you to sign up. So I just say the more the merrier works in link building campaign if money is not an issue.

The reason I do directory submissions is mainly to get the url links back to the website. We're trying to replicate what happens in nature when it comes to SEO. When people link to your website, it is pretty good to link to your website with the domain name as the anchor text. So the reason we use directory submissions is to make sure we're getting tons of inbound links back to our website with the url in the anchor text. That's the main reason for doing it.

When Google does their analysis, it's not going to look very natural if all of your links are just these keywords as the anchor text. So that's why we use directory submissions. They're not really that beneficial. Back in the day, you could get a website ranked just by submitting to directories, but times have changed now. If you can get into things like some of the bigger known directories, think of DMOZ or the Yahoo! directory.

Directories are pretty much a free for all. DMOZ is one of the more well known ones, so it's obviously got a very high page rank. All it is, is just a whole lot of categories and you can click on a different category and go deeper and deeper until you see a site listing. So they go out and submit. This is the way the web used to be before Google came along. That's the way the search engines used to be in a link building campaign today.

by: Jimmy Cox

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