Quofore & Kelloggs's tie-up for better retail execution
Almost 2,000 sales territory managers in the Kellogg's sales team are now equipped with Quofore's mobile technology solution
. This technology helps in planning sales visits and assists in better execution of in-store orders for the company's snacks products.
A number of other companies have deployed Quofore solutions for immediate access to sales field intelligence for better decision making abilities.
With this move, Kellogg sales representatives spread across the United States will make use of Quofore solutions, which is a mobile-based device from Intermec Corporation, to place orders each week.
What does Quofore's software do?
The Quofore mobility software enables a field sales representative to take orders rapidly as he accesses customer information at the same time. The information gathered is then shared with the management team. Store level trends can be understood with this & the management can develop account specific strategies for the future.
Two hundred fifty (250) Kellogg's Sales, Marketing, Operations, and IT managers have access to the Quofore Management Suite. They have access to study real-time data from the field and generate reports accordingly.
"Kellogg depends on efficient operations, effective marketing, and a strong sales force to maintain our leadership in the market, and the Quofore software gives us the insight we need to develop targeted campaigns, manage resources and improve overall retail execution," said Mike Browne, Vice President, Retail Strategy, Kellogg Company.
"Quofore has helped us transform our field sales order process and provides a valuable look at in-store sales conditions. As a result, we can make better-informed decisions based on real-time market conditions.
Kellogg recognized that its territory managers needed an easier way to take orders in the field and management needed to establish a longer term strategy and platform to support future plans and growth," said Harris Fogel, president of Quofore Americas.
"We've helped Kellogg accomplish both tasks by implementing an innovative technology solution that its field sales force has embraced. We look forward to helping the company continue to have immediate insight into field performance and meet its short and long-term retail execution goals." he added.
More on Quofore
Established in 1998, Quofore is a known name in mobile software solutions in consumer product companies. The company's solutions have helped others attain competitive benefit by managing and executing field sales, merchandising, promotion and direct delivery activities.
They have offered solutions to clients such as Procter & Gamble, Spin Master, The Schwan Food Company and Brown-Forman.
Quofore & Kelloggs's tie-up for better retail execution
By: White Digital Media
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