RCIC to help 50 companies short-listed sports marketing, "Oscar" - HC Network sports and leisure industry

RCIC to help 50 companies short-listed sports marketing

, "Oscar" - HC Network sports and leisure industry

Along with the "top event, the super sponsors, sports stars, gluttonous feast, on July 13" in Advertisement Words frequently appear in major media, China Sports Marketing " Oscar "?? Sports Marketing Summit and Award Ceremony classic case of another grand start. After preliminary preparation and operation of the sports marketing classic case of the second Summit Organizing Committee has received a preliminary business case sea election list of finalists.

Classic case of Sports Marketing Summit and Award Ceremony is the Case Research Centre, Peking University, China Sports Industry International Management Centre, Economic Observer The new marketing Magazine Co-sponsorship of other units, the Beijing Olympic sports marketing company to undertake the business industry and selected activities within the top-level summit, the review committee by the authority of the academic and practical sports marketing experts.

2005 classic case of the first sports marketing summit in the powerful media, authoritative experts, leading business participation and support, access to a wide range of attention, and influence, has become the industry Organization The best, largest and most affected activities, is a veritable sports marketing, "Oscar." Sports Marketing in 2006 the second summit will be the basis of the first summit, from case to case selection for selection range of ways, from the preparation to the Summit Conference, have sought higher level than the first.

2006 classic example of the Second Summit of the selection of the sea through the case selection, Network Vote, comment three stages of experts, the organizing committee's primary long list of top 50 companies selected finalists in 2006 passed the sea sports marketing, "Oscar."

This 50 Business case From the collection and recommended the case of more than 100 companies selected, with related industries and more cases of large span, relying on the platform wide implementation of the characteristics of different methods, but the consensus is that the successful elections by the sea on its sports Marketing case High market value and reference. Such as Samsung Electronics, Coca-Cola Such as Olympics The TOP partners, has been the major companies and institutions in sports marketing practice and research, models and templates, this has also not surprising finalists; Adidas, Nike As the rest of sports-related companies, its major sponsor frequent events leading corporate learning and research other models; Naturally, some well-known sports Brand Favorably, 361 , Anta, special steps based on the domestic events such as sports marketing its brand platform Sell Upgrade also received widespread attention and praise; Yenching Beer , Erie Industrial and other characteristics of the successful combination of product and corporate sponsorship of the Olympic; Bosideng, China Life and other companies dare to practice, to be creative new events in new areas open up on the more worthy of praise and learn ... ...

Can be said that the 50 finalists in this case the top companies each have their own characteristics and significance, according to the organizing committee Secretary-General?? Beijing Olympics, general manager of sports marketing business said Yuan Fang, finalists in this case is the unit of selection the spirit of fair and impartial, objective and comprehensive principles, the case selected institutions?? Case Research Center, Peking University, using the newest RCIC theory as the theory of this case selection guidance tools and standards. RCIC theory is the latest sports marketing sector programmatic theory, change the lack of theoretical support for the sports marketing industry situation.

The case of this summit will be strictly in accordance with the RCIC selection theory of the four elements: Relevancy (correlation), Creation (creativity), Integration (integration), Consistency (continuous) on the business case for comprehensive evaluation analysis and assessment, that the above four elements are the essence of RCIC is also essential for enterprises to develop sports marketing crutch, relying on the four elements of each other and promote each other, complementary and indispensable classic case of sports marketing business case in accordance with the election of the their work in sports marketing company with the brand or product relies on the correlation sports platform, the case itself and the degree to implement innovative strategies and creativity, ability to integrate various resources and the integration and continuity of the Sports Marketing and the impact Vector relations in accordance with comprehensive assessment, and ultimately reach a successful case.

RCIC theory into to sports marketing, "Oscar" more authority, more objective, the organizing committee revealed that the second "Oscar" of the final selection will continue to be the underlying theory RCIC guidance through Internet voting, expert review and other methods From the 50 finalists in this case 10 units of selected enterprises, and last year respectively, "the most contribution to the Prize" and "Most Innovative Award", "the most influential Award" classic case of sports marketing year, "Oscar "Ten Award.

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