Race For Audience Attention With Mobile Marketing

Competing against the horses for attention at the Melbourne Cup has got to be a challenge

. How will punters respond to your marketing efforts? Surely you can't let your marketing efforts go to waste. It is unlikely 1300 numbers will be called at the races, and mobile internet access isn't available to all. Is there a simple solution?

Simple acts are usually the best acts. You'll find that most people will send quick text messages at large events because they are reliable and simple. Similarly, if you use a TXT2GET mobile keyword in your ad, you are also more likely to attract customer interaction at the races. SMS is an effective marketing tool. Customers can receive text responses from your company, while you collect a database of details for future reference.

Here's how one company was able to increase customer response to advertisements in a fun and entertaining way.

Hope Bros NZ increased their brand awareness using a TXT2GET keyword and mobile coupons.

The company asked customers to txt HOPEBROS to 22888. Following the initial SMS, a mobile coupon would be sent to the customer.

'Thx for txting Hope Bros! Show this text to the bar and get 2 and 1 Tequila shots from 7-8pm and 10-1pm this Wednesday. For more offers reply with ur email now!'

As an incentive to further interact with Hope Bros, other drink discounts were sent to the email and mobile.

Hope Bros was able to gain the attention of their target audience and collect a database of customers interested in their product. In the long run, Hope Bros has been able to build positive rapport with customers and encourage business.

Hope Bros was also able to collect a database of interested customers. They were also able to analyse campaign effectiveness based on TXT2GET response reports. You too, can have the ability to track customer flow and the amount of people redeeming your offers using mobile keywords.

The type of interaction achieved by Hope Bros was highly beneficial to their business and increased brand awareness. Whether you intend to create an in-house competition, voting system for the best dressed punter, or coupons as Hope Bros did- all you need is a TXT2GET mobile keyword.

by: Andrew Campbell.

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