Rank High On Google With Fresh Content

Even if you have some of the best products in the market and have created a fantastic website

, you will probably have trouble attracting traffic to your site unless you have invested the time and money into optimizing your site for best search engine rankings.

Unfortunately, enhancing sales through effective and improved search engine visibility is one of the biggest challenges faced by online retailers. Many websites fail to pay attention to some of the most basic techniques to attract search engine spider attention.

Here are tips that can convert these challenges into powerful opportunities you can capitalize on to maximize sales and profits through enhanced SEO traffic

1. Online retail sites must contain fresh content to hold visitors attention

As we browse through retail sites, we find that most of them concentrate on selling their products and do not really bother providing enough information on what they sell. Customers are always on the lookout for interesting facts related to products as this is what will enhance their satisfaction in purchasing them.

Lack of product description and fresh content can bring down the search engine ranking of your site to a great extent. Good content therefore is one of the keys to making your site rank high on Google.

2. Do not sound repetitive

As an online retailer looking to rank high on Google and enhance sales, it is important not to sound repetitive as you describe products that are similar in nature. Copying content and posting it for various products in the same category is one of the mistakes that can drastically bring down the ranking of your site in search engines.

Here again, there is a strong need for fresh and informative content which can keep visitors engaged and interested. Avoid using keywords and phrases too many times as this will have a negative impact on the popularity of your site.

3. Static pages must be focused on

Rather than just working on bringing traffic to the individual pages, make sure you divert vital traffic to the static pages on your site too. Static pages are pages that contain information that does not change based on the viewers query. Static pages are actually easier for search engines to index and can substantially add to a site's ranking.

4. If product descriptions are on PDF files, optimize them too

Many online retailers post their product catalogs on PDF and optimize only the html pages on their sites. It is possible to optimize PDFs by creating PDFs that are text based and optimizing with keywords, meta descriptions and anchor text hyperlinks. It is a good idea posting PDFs in sizes that are customer friendly.

5. Search Engine Optimization

Your online retail websites will no doubt contain product images apart from the PDF files and html pages. It is important to optimize these with good captions and alt-tags to ensure maximum optimization and enhance page ranking.

If you are not quite sure how to accomplish these improvements, invest in some good SEO consulting; it is well worth it.

by: Jane Dawson

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