When it came to finding the best rare northern soul
, record store owners and disc jockeys really had a difficult job ahead. Instead of merely being able to browse the American charts for the most popular songs and records, they had to look back into the archives for artists and records that had been forgotten or never played. Northern soul enthusiasts to this day still love to find a record that no one else has, or that hasn't been played in many years. There are plenty of collections that regularly sell for high amounts on auction web sites.