Re-designing your Pre-made Online Shops to Communicate Trust

Setting up a store online is as easy as 1,2,3

Setting up a store online is as easy as 1,2,3. These days, the web offers you so many options to get you started selling online in no time at all. Easy to use online stores are available to you with just a few clicks of your mouse.

These pre made online shops come packaged with everything you need from domain names to hosting, online shopping carts even down to the products that you can sell. All you need to do is drive in the potential buyers and you could be sitting on gold.

eCommerce stores are still as strong as ever, now growing even more globally with consumer confidence in online purchasing becoming more stable over the years. Competition has grown tougher as well. The best thing for you to do to succeed online, even if you are using pre made online shop templates, is to customize it even more to get your visitors to become buyers.

Spend the time re-designing or adding on to the pre made online shop to increase your conversions. One way to do it is to add trust logos. This is a simple change that will not require much technical know-how on your end. Yet, the impact is big as it helps establish your ecommerce store as a safe place to shop. Some trust seals you can use are eTrustee, Verisign and BBB online. This may have some cost implications but it is definitely worth it, especially if you're only starting out in eCommerce and would need a good footing.

Trust is an important concept to focus on. Other ways to establish this for ecommerce stores is to have a secure page for check out. Online shopping carts are built for this reason. They are often SSL encrypted or use https.

Easy to use online stores should be open about their privacy policies. Still on the matter of security, buyers would want to feel safe knowing how you will use any private data they share with you. This is a particular concern if you are asking for email addresses. Buyers need to ensure that they will not be spammed if they share it with your ecommerce store.

Last but not the least, feature real customer reviews in your pre made online shops. This gives your visitors a sense of security that they could trust you with their transactions knowing there was already a precedent. It would be nice for any potential buyer to see a list of satisfied customers and what they have to say about your service.

Re-designing your Pre-made Online Shops to Communicate Trust

By: Ralph Sparks

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