Reach Your Potential Customers Easily And Effectively With Mobile Marketing

Marketing is all about reaching your customers and informing them about your product or service

, and mobile marketing offers a great new hope here. There are three distinct advantages here. It is the quickest. It is the cheapest. It is the most effective. Often referred to also as mobile SMS marketing or mobile media marketing, this just means sending SMS or MMS messages to receivers on their cell phones.

For effective results, it is necessary to select the receivers carefully. Remember, you should never pick your receivers randomly, and you should also never buy bulk mailing lists. Rather, you should try to identify your target audience first. For example, if you are a dentist and if you are looking for all those patients who have visited a dentist in the last year, then it might be possible to get such a list from an agency. Again, if you are into real estate and if you are selling a condo or an apartment, try to reach all those people who have shown interest and given their cell phone numbers at real estate open houses over the last 6 months or so.

Such targeted databases are available with marketing agencies and other such organizations. Of course you will have to buy the database and it could cost you some money, particularly if it is precisely matched to your needs. But remember, it is worth the extra money.

3 Reasons That Make Mobile Marketing So Effective

It is the quickest: There are some companies that offer a mobile marketing plan that can help you reach your target market easily. All you have to do is decide on the target audience, create your advertisement text and a software program can distribute the messaging quickly. In comparison, television, newspaper and even billboard advertising is more time consuming and complicated.

It is the cheapest: Mobile marketing is very cheap as well. Sure, you will have to buy the database of telephone numbers, but this is sure to be much more cost effective compared to buying television spots in prime time. Also consider the fact that just one viewing of your advertisement in TV or just a single insertion in the newspaper is never going to be enough. In reality, you must follow it up with other exposures. So this means more advertising expenses. Mobile marketing can help you save here as well. The more you advertise with mobile marketing, the more you save.

It is the most effective: In traditional marketing, there is too much distraction. For example, if you are advertising over television, it is virtually impossible to reach just your target audience. You will reach all kinds of people, and since you are reaching a larger audience, you will have to pay more for it. But reaching more people will not help you because only your target audience can convert. So you have to pay more than you need to. But since mobile marketing is a one-to-one medium, you reach just your prospect, and thus the money spent is highly targeted.

by: Katharine Salazar

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