Reaching erudite customers: The Changing Paradigm

Reaching erudite customers: The Changing Paradigm

The low cost of the PC and the growing use of the Internet has shown the tremendous growth of Ecommerce in India, in the recent years. According to the Indian Ecommerce Report released by Internet and Mobile Association of India (IAMAI) and IMRB International, "The total online transaction in India was Rs. 7080 crores in the year 2006-2007. In the year 2008-09, Global online shopping growth rate was nearly 8% to 10 % with India doing better at 30 %. Indian e-commerce market is estimated to be around Rs. 9,500 10,000 Crores.

With nearly 60 million Internet users India is among fastest growing Internet markets in the world encouraging online spending. Roughly 20 million internet users in India are doing financial transactions over internet. Although, as compared to the western countries, India is still in is its initial stage of development in cyber space, the Indian middle class is equal to the entire customer base in the US. Therefore, the future of Ecommerce in India is quite promising and the growing Internet Service Providers (ISPs) have aided the process even more. All we need to look at carefully is to create a robust and safe infrastructure for carrying out this activity of users through online gateway. India is still a younger and unexplored market for e-commerce and holds a great potential.

Keeping these developments in sight, Magazinemall was launched as an "aggregation platform for readers" which enables readers with a One-stop' subscription management solution across interests, age groups and publication categories. The solution entails an e and mobile commerce platform targeting urban middle class Indians, aged 18-65 years. A single point connect across publishers, with readers to sample, and to manage their reading habits allows a win-win for both publishers and readers. For instance, the site offers various types of readers in different age groups, be it professionals, students, housewives, children etc. to find subscription packs of their choice. The idea behind this effort to make hassle free access to reader for qualitative and wide range of magazine from all categories. Buying a magazine never be so easy as it's today through www.magazinemall.in. Customers can access the portal anywhere, anytime. The site is full of feel good factors for customers, such as user friendliness, wide choice of magazines, wide choice of payment modes (cheque, demand drafts, debit /credit card, Net banking, i-mint, itz cash, and various other modes accepted by CCAvenue and e Billing Solutions, the leading payment gateways in India). Quick order confirmations, quick procurement, personalize/ customized delivery on time is what MagazineMall.in focuses on. The portal Company also regularly updates customers on reading options and emerging technologies through its monthly newsletter. The Portal Company also provides product guidance to customers along with various means of communication (Chat, email, phone etc).Magazinemall has tied up with over 40 leading publishers and with eco-system partners such as Citibank, Overnite express, imint etc. in its quest to be a complete reading solutions provider to retail, institutional and corporate customers. On offer are more than 300 leading national & international periodicals that readers can enjoy at home or at work.

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