Real Estate Call Capture For Reaching Multiple Demographic Markets
A call capture system is a tool that could benefit several businesses
, but is primarily used in the real estate industry. The technology is also gaining popularity with professionals in the mortgage industry. In fact, real estate agents and mortgage professionals are using call capture systems to generate leads together.
Real estate call capture systems are ideal for lead generation. The toll free number and the extension can be put on a sign in front of a property. A prospective buyer can then call the number to receive more information on the property. The recording can give the buyer the option to connect directly with an agent. However, even if the caller chooses not to take the option to connect, the agent still has the caller's information and can make contact with the buyer.
Call capture systems work by combining a toll free number and an extension. The number is used on any number of marketing pieces including sign riders, online listings, print ads, etc. When a potential client calls the number, the caller id is recorded through Automatic Number Identification (ANI). This technology allows the capture of all numbers dialing into the toll free number, even those that have caller ID blocking on them.
Call capture technology works with Caller ID to record a caller's personal data. The system will record the caller's phone number and it may record a prospective client's name and address. Knowing the address of a prospective client is helpful in determining the client's demographics.
A big advantage to using a real estate call capture system is that agents and brokers will know if someone calls after normal business hours. This means that the business owner can respond to calls quicker. Responding quickly to an inquiry helps establish rapport with a potential client and maintain a strong relationship with current clients. Once the rapport is established, the potential client is likely to sign on with the agent or broker.
Real estate agents can also use different extensions in a call capture system to reach various demographics. Each extension can have a different recording. Some recordings may include information about a property or information regarding a free report offer. Another recording could share general information about the company. The systems are flexible and extremely customizable so that agents can use them in different ways for different ad campaigns. When the call comes in, the caller's information, as well as the extension that they are calling on, is tracked by the call capture system and sent to the agent.
Since an agent can record different messages based on each property, they can also learn more about a caller's demographic. With a caller's address, an agent can determine a person's economic status. For instance, if the address is in a middle-class neighborhood, a marketing strategy can be created that addresses the concerns of a middle-class family. Likewise, if someone calls from a wealthier neighborhood, a marketing strategy reaching out to members of an upper-class family can be implemented.
Since an agent can create several recordings, a message can be created in more than one language as well. Many real estate agents provide services to multiple language groups. Using real estate call capture, recordings can be made in multiple extensions, in multiple languages for the same property. When the call comes in to the agent, they will know what extension was dialed and what language the caller speaks.
Another way to use a call capture system to generate leads is by offering a free report. The reports may cover issues in the market, tips on home buying or financial issues. The reports can be tailored to any number of markets and demographics. For example first time home buyers, retired persons and low income families will all have different concerns when looking for a new home. Again, when the person calls for the free report, the call capture system will record the number and demographic information of the caller.
For real estate agents that provide services to multiple demographic groups, it is essential to have a way to reach all of them effectively and efficiently. Call capture allows agents to reach multiple demographics with their service and marketing, generating leads while providing great service to their clients.
by: Brandi Armstrong
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