Real Estate Investing Direct Marketing That Yields Results

Real Estate Investing Direct Marketing That Yields Results

There is only one secret to having your marketing message read - it must get opened. And to get opened, it must get noticed!

If your mail piece looks just like all the others, it will be trashed with the rest.

So how can your marketing materials stick out?

1) Letters

When sending letters, you can make sure it sticks out by

a) Colored envelops

A colored envelop always sticks out. My testing shows that the old fashioned "air mail" envelop with blue and white stripes on the edge has the best effect. Unfortunately these seem to be just for overseas mail and are not easily available.

Yellow envelops are strong attention grabbers because they are easily noticeable. I buy them from a local store for a few dollars more than traditional white envelops. Instead of printing directly on the envelop, I always use a sticker.

I use an over-sized huge luminiscent green stickers printed in custom hand-writing fonts. These fonts are freely available on the internet.

I always make sure I use un-usual stamps that stick out.

in my real estate investing business, I send out 100-200 targeted letters. It takes me less than 1 hour to complete everything - print the letter and stickers and insert letters into envelops using my equipment.

I pay for someone to stick stamps and address stickers.

b) Whatever medium you use, you must be sympathetic, not aggressive. Motivated sellers will respond to you because you look more real and less aggressive.

Remember motivated sellers are distressed and need to be treated with sympathy. If you connect with their emotional needs, it is a winner.

2) Post cards

If you send post cards, you must make sure they are brightly colored.

Yellow or brightly colored post cards are always preferred. Likewise, all the cards I use in my real estate investing business are glossy. I always use a

sticker with a different screaming color that is hard to ignore.

Bright red or green lumiscent stickers work really well. Yes, over-sized stickers are the best.

The messages on the post cards are always short, direct and all-inclusive. Brief post cards are more likely to be read.

A cluttered post card with too many words is likely to get ignored.

3) Repetition

One of the most important things in direct marketing is to send more than one mail piece. I send out 2 mail pieces spaced 30 days in my real estate

investing business.

You are likely to get as much as twice as much response when you follow up.

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