Real Estate Investing Search Engine Optimization Helpful Tips
Having a successful real estate investing business involves closing profitable deals
. This means constantly attracting leads and converting them to successful real estate transactions.
Here are a few tips to attract business by effective SEO.
A real estate investor website is a mandatory tool for real estate investing that does the work of telling your story for you. Most importantly, through effective search engine optimization (SEO), the website can build your business by attracting and converting leads for you.
Search engine optimization works to ensure your website ranks better than your competitors in search results on the major search engines.
Effective SEO must involve a few key elements to be synchronized so that your website ranks better than your competitors. First, search engine optimization involves a 2-part process:
i)On-site SEO - this involves making sure your chosen keywords are included in the title, meta description and content. Details on how to do this are discussed in a separate article.
ii)Off-site SEO - this involves building one way links from third party website to your website.
Effective SEO requires a few elements to be in place:
i)Keywords - most people search for information on the internet by typing phrases that describe what they need. These are known as keywords or key phrases.
You must first identify the best keywords in your niche for effective SEO. Remember that it might not be possible to optimize one page for all the keywords. It is common to have as many as 20 keywords that match your niche.
You must select the major keywords that can bring you most business and concentrate on those.
ii)Market region - Chances are you target a certain local market in your business. Targeting this market in your SEO efforts mean you get more targeted traffic, visitors and people who bring business right where you work.
iii)Separate keywords into relevant content - most websites have several pages, each talking about a different topic. Whenever possible, create a separate page for similar set of keywords following all the rules of proper on-site SEO.
The result is different keywords represented on the website in different pages.
iv)Keyword stuffing - never stuff keywords on any page in your website. Web pages are ranked by how relevant their content is. You make matters worse by stuffing keywords.
If this is discovered, you could have your website blacklisted from the search engines.
v)Anchor links - back links are created by posting relevant content such as articles in article directories.
You must link to your website with a keyword. Do not use words like "Click here". Make sure links going to your website are real keywords.
vi)PR rating - page rank determines the strength of a link. Web pages are rated from 0 to 10. a PR of 10 has more SEO juice than one of 0, etc Targeting stable website with high PR yields better results for you.
vii)Deep linking - creating back links to inner pages is called deep linking. Remember that even though most people visit your home page, some people find your website through relevant searches, whose keywords may be on inner pages on your website.
viii)Duplicate content - whenever possible, avoid posting too much duplicate content on different websites. It is better to re-write content several times and spinning it for better results.
by: Simon Machcria
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