Real Estate Investing - Tips To Advertise Your Property

Advertising a Lease to Own Property

Advertising a Lease to Own Property

Advertising is a huge part of successful real estate ventures. Making an advertising campaign work requires the investor to target the right audience and to craft an enticing message. With lease to own properties, there are some types of advertising that are particularly effective. Because this will be the primary means by which you, the investor, reach a tenant who is interested in and capable of fulfilling a lease to own option, it makes good sense to take some time and to learn what will net you the best results.

First and foremost, all advertising that consists of a sign or a short newspaper ad needs to have an enticementwhich is usually the low rental rate of the propertyand a form of contact. Yard signs are a form of advertising that realtors swear by and theyre generally very effective. A simple sign declaring that the home is available on a rent to own basis, along with a price and a phone number can net many calls. The same can be said of a newspaper ad that has the same information contained within it. Once the interested party calls, they should be given more information.

A great deal of your time will be spent screening perspective buyers. The first part of the screening process is eliminating those who are not particularly interested in the property. The telephone number should go to a voicemail box that offers more information on the house. Ideally, the message should be around 2 minutes long and should offer substantial information on the property. Those who arent interested in the contents of the message are not likely to be interested in the lease, either, so those messages that are left in the voicemail box will be worth responding to.

After you have some likely candidates, set up a showing for the home for the entire group. Realtors are oftentimes frustrated by holding showings where no one shows up. Planning it beforehand, as well as inviting multiple potential buyers, ensures that your time isnt wasted. Have an application ready at the showing for any interested parties. The clients you want are those who take the time to fill out the application on the spot. Make sure that you charge them for the credit check so that youre not spending your own money on the applications. It also helps determine how serious they are.

For more great real estate ideas and strategies from 8 Ways to Buy Real Estate with No Money and No Credit please visit www.EverythingRealEstateInvesting.com, where I will send you some of my best, proven strategies.

by: Alaina Vargas

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