Real Estate Investors - Using Law Journals And Senior Newspapers

Law Journals

Law Journals

Law journals are something that's interesting. It's a small way of doing it. You have to be very, very careful again on how you do law journals. Most communities, almost every county I believe in the United States, have a local law journal. The attorneys list all the cases and the results and all that.

In my area here, the law journal's about 90 to 100 pages every week. It comes out weekly. The attorneys use it, I guess, for something. I'm not sure what. They are advertising in my local journal here. It's actually relatively cheap.

* Evergreen Advertising: I can get a business card sized ad in my local journal for about $450, and that's for a year's worth of ads. That's 52 ads in the local law journal. I think it's something that you might want to consider. It's also what I call an evergreen type of advertising, meaning once you've drafted the ad and created it and sent it over there, you don't need to worry about it for the next year.

* Importance of Content: Again, another caveat here is make sure the ad talks about information, talks about free reports or something of that nature. Again you don't want to be making a private lending offer. Be careful here a little bit. You are going into the lion's den. Attorneys are always looking for people that make mistakes, so make sure your ad is very informational.

You will get some responses. In fact, my local law association, I guess they're having trouble this year with the economy, so they are now offering not only a business size ad, but they're offering in their annual report. I can get that in there. They're also offering their sports events. They have like picnics. I can get advertising all there for no extra cost. I gather they're having a rough time filling the ad space this year.

Senior Newspapers and Community Papers or Flyers

This is a beautiful way of advertising. If you have local senior communities, in Pennsylvania here we have one. It's a very large senior community. It has well over 1,000 houses, apartments and whatnot. They have a published newspaper that they present to their people, and you can advertise in there.

Again, you might want to advertise for free information. You might want to advertise for a free seminar. You would tie that in, if you could get to do a seminar in that building. You would obviously want to spend a little money to promote it and advertise it. You would use that as a possibility.

Senior newspapers I think are an outstanding way, and again very cost effective. These newspapers do not cost a lot of money. If you're spending $100 for an ad, you're spending way, way, way too much. These ads should typically cost you $15 to $30. They don't cost much.

by: Michel Lautensack

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