Real Estate Marketing Tips For Smaller Developers

Real Estate marketing tips

Real Estate marketing tips

We have to declare the real situation of real estate marketing and its preferences o in this column. Despite the market slowdown and high competitiveness among the 'Big Boys' in the Indian residential real estate leads business, smaller builders of residential projects can still corner a healthy market share. It is all of knowing which league to play in, and how to play. Brand Clout

While established developers have an advantage with selling their projects, a smaller, new developer can beat the odds even if his project shares the same locality with that of a major name. He can do so by offering a degree of service that most other builders would not even consider rendering. This might mean cutting down on the time it takes to complete legal formalities of a purchase and offering innovative payment schemes.

Creative Pricing Strategies

Innovative financial structuring schemes are tailored to suit the needs of clients, and are a valid and effective method of adding real estate marketing value in a changing world of residential property market dynamics. Some of the schemes that have worked well in the past are:

"Offering buyers the option of renting a flat at a minimum monthly rent, along with a specified deposit and a three-year lock-in period, with the option of buying the rented flat at a later date. If the purchase happens, the payments made are then treated as down-payments. This allows the flat"s occupier to either on a rental basis or to buy a flat they have grown familiar with at a date when the rates would conceivably have sunk to more rational levels.

"Taking a down payment on under-constructions flats in the real estate investors builder"s on-going projects and offering to pay back the difference in the current and future market rates should the market correct at a later stage.

"Offering to shoulder part of the interest rate on the buyer"s home loan for a year, subject to a lock-in period of three years.

The Personal Touch

On a more general note, a smaller developer benefits considerably by extending a personal touch. Rather than delegating inquiries to underlings, he can personally take telephone calls, use his personal email ID to answer mail and take time off to explain some of the technicalities of the property market to prospective customers. Buyers respond very delicious to such personal attention by a developer.

Professional Marketing

When no formulas of promotion and sale prove effective, professional real estate consultants can turn around the fortunes of smaller developers by virtue of creative and innovative ideas. Once the concept of 'thinking out of the box' is understood, effective ideas to tackle most market contingencies can be conceived and implemented - often with dramatic results.

by: realestates

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