Real Estate Marketing - Why Content is Key

Real Estate Marketing - Why Content is Key

I hear people say every once in a while, "I don't have the time to write content and focus on online real estate marketing for my business." We all understand that time is a very valuable thing, so justifiably it should be spent wisely. Many of us have family obligations, extra jobs, school, membership commitments, church commitments and so on. Life is definitely busy and only getting worse.

However, I think there needs to be a lot more emphasis placed on how critical generating fresh, new content for your real estate business really is. In fact, content is the lifeblood of your success and future for online real estate lead generation, because the more content you have out on the web, the greater the opportunity that qualified prospects will find you! This of course is assuming that you have the proper systems in place to capture leads.

Frankly, you have two options to generate new content. Either you can do this on your own, or you can hire somebody out. There are no other options! In fact, avoiding this piece of the puzzle is not even an alternative. Remove this cog from your real estate marketing machine, and your business is toast. This is the only way you will ever be able to stay ahead of and beat out the tremendous competition that swamps the internet every day. Somebody's making this a daily or weekly habit. It's either going to be you, or the agent right down the street. I'll let you decide.

Option 1 is a fairly simple formula to follow. Start off with writing the top 10 ideas you have to start blogging about write now. Don't take too much time to analyze or figure out how you are going to address each topic. Just start writing. In fact, this article you are reading right now took about 20 minutes to produce. However, the yield on such an investment is immeasurable. In fact, 15 years down the road, this article will still exist somewhere in cyberspace. It is up to me to make sure it get properly indexed for people such as yourself to find. Writing content should become as commonplace as drinking your morning coffee.

Option 2 is not as ideal, but if you really cannot take the time to write or don't have the proper inspiration, then go and hire somebody out. The $5-10 you pay per a 500 word article will be worth the countless deals or business that it could bring your way if you set up your real estate marketing systems properly. One place you can find great freelancers to help is at elance.com. You can create a profile and choose the professional that seems to be the best choice for your services. Another powerful site is bringtheblog.com, which is specifically for the real estate industry and they produce great original content. Next, you could find a college kid, retiree, or someone from your church who is looking for part time work. There are countless options out there. All you need to do is take action!

So what are you waiting for?! While you are still in midsentence, your competition is submitting their next article. Drink the Kool-Aid and start writing baby. Just like dialing for dollars, you can begin typing for them too.

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