Real Estate Scripts, Wordpress Cms, And Facebook Realty Marketing

Websites are expensive

Websites are expensive. Gone are the days when web providers will allow you completely free reign (and hosting) to make your own personal site (the remnants of which can be seen with social networking media like Twitter and Facebook, which is quite different from Geocities-era personal websites); if you want to have a site, you've got to pay, and most of the sites nowadays are commercial by nature.

For many real estate agents, the best option they have of getting a cost-effective site is to acquire the services of a web development company to take care of all the details to ensure the end product's professional look. However, there are viable ways to gain web presence without necessarily paying an arm and a leg for it.

The Facebook Social Networking Approach

As mentioned above, Facebook in and of itself can serve as a great way to reach to hundreds, even thousands of potential real estate clients without necessarily investing on your own website (which tends to be expensive, even if you avail of CMS services like WordPress because you still need to pay for extra customization options) because it has a readily available consumer base in the form of fellow Facebook users. Besides which, Facebook already has a ready-made interface beloved by many, so you don't need to worry about customization too much. It does have a downside of not looking as personal or professional as you'd like (because anybody can make a Facebook account or fan page), but even pros with websites still have Facebook pages because of its immense popularity in the Internet at large.

The WordPress CMS Approach

When it comes to going the Content Management System (CMS) approach of services like WordPress, the quality of your realty website depends on how much time and money you invest in it. You can go the amateur guerilla marketing route wherein you get the bare necessities of a WordPress blog to keep it free, or you can invest up to $700 in customization costs to personalize your WordPress Template for your website (which is still comparatively cheaper than developing a website from scratch). If you're willing to invest more, you can get more from the CMS approach like adding video to the main page to increase the conversion rate or buying a domain name that redirects to your WordPress website so it'd look more professional and become more accessible with an easy-to-remember address.

The iRealty Real Estate Script Approach

The ready-made classifieds of services like iRealty combines the professional look and feel of having your own website without the costs of setting up your own website. It's as easy-to-use as a WordPress CMS, but this time around you're given more leeway to do what you want without necessarily paying increasing amounts of money for extra customization services not included in the basic package. It has straightforward scripting full of features and practical options without necessarily overwhelming you with technicalities and the like. At any rate, there's no stopping you from setting up a Facebook realty page anyway and have it work hand-in-hand with your WordPress CMS or iRealty-scripted website and gain loads of leads with minimum investment on your part.

by: WorksForWeb

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