Real Estate Video Blogging and Learning As I Go

Real Estate Video Blogging and Learning As I Go

I have three kids and West Point, they all fit in that military mold of, "any dumb plan executed violently is bound to produce good results". Natural leaders and always jumping in with both feet. I wonder where they learned it?

Doing real estate for 25 years has seen a few curves along the road. Most notably, is our recent decision to create a website focused on video blogs. Decidedly NOT normal real estate. Ask me if I know what I'm doing and I'll be the first to say, "I have no idea". But truth be told I'm doing it "violently". Our website premise has been pretty simple.

I don't need a website for my friends. They get my mailings or my phone calls. I don't need a website for my local newspaper advertising. They call me off the ad.

So why do I need a website? I need a website for those Connecticut, Massachusetts or New York people who are browsing the internet, who think they want Vermont real estate, but I need them to find ME (along with the Woodstock VT real estate they are after). Sure, I'll give them what everyone else does...good search capabilities in a web site... but I also want them to get to know us through video. Maybe they will like us well enough to give us a call.

You know what? It's working.

For instance...and this will sound pretty funny....we did a video blog on snow plowing in Vermont while my business partner got hit by a 500lb snow ball. The down country buyer we were after wants to have a flavor for the Woodstock Vermont area we live in so why not show him how the roads are cleared in a VT snow storm?

Frankly you can do this on most any subject you want to talk about. I recalled an old story on Vermont water testing from 25 years ago and just sat on a snow bank and started talking. I'm not terribly gifted, I'm not a great actor, but I'm competent and genuine and when people get to know me they are usually OK with the results. I just want my website to give me the opportunity to get that phone call, saying it in video is far better than words. Something about "a picture is worth a thous......." you get the idea. Blessings.

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