Life and real estate are one big negotiation. Do your best to build relationships with people you are doing business with and your chances at succeeding will be much higher. Think about it, wouldn't you want to give your Super Bowl tickets to someone who would love to go and is someone that you actually like? Remember to run the next time that a real estate mogul calls you on the phone and wants to sell you one of his 100 properties. The next time the guy holding that "I need tickets sign" ask you if you need tickets, run even faster. What is a few bucks when choosing between someone you know and like and someone you don't know at all? Always do your best to negotiate and work with motivated people who just want an easy solution; people who are willing to discount a price if you are able to meet their needs. Once you know the needs of that stock broker whose buddy couldn't make the Cubs game, you will have a better idea of how to structure the negotiation and sit next to Ryan Sandberg in Section 16 for $10. I hope my words of wisdom have helped you.