Really Are There ANY Features With Acquiring a Web Site?
Really Are There ANY Features With Acquiring a Web Site
?
Believe it or not you can find chiropractors nowadays that still DO NOT have a Chiropractic Website for chiropractic marketing. And, in the same way dreadfully I believe, they've a truly, really bad one. In this article are 2 stats to think concerning when contemplating if having a website is essential:
76% of Americans have PCs according to a study done in 2005 by a non-biased company Seagate.
74% of North America uses the internet according to a study done in May 2009. After that consider cost as well as results with print versus web. There are printing costs, mailing/distribution costs, product sales rep cost or with the web, only pay per click. Also consider flexibility of upgrading ads 1x per year as is the case with a printing ad or frequently as you really want as is the case with internet advertising and marketing. It does not even begin to compare!
I challenge you to read this article and rate your web page...and not lie to yourself. 3,844,000 individuals research the internet for chiropractic care each and every single calendar month on Google! With 52,000 chiropractic health care professionals in the USA that is 2,000 hits per month you ought to get to your website if you got an even cut of the pie.
A internet site gives you 24/7 chiropractic marketing. Exactly what do you think of somebody that doesn't have a company card? Either they aren't serious about their business, they aren't really in business or they are doing so improperly in enterprise that they can't afford to buy them. None of which is good PR! The same is what people are now considering of those that do not have a site! Here is a simple checklist to rate your web page:
1. Does it show up on the front page of Google?
2. Will it get your phone number prominently available on the front page?
3. Will it have info that a would-be individual will find useful?
4. Will it have video testimonies for your patients?
5. Will it have a powerful reason for them to call you Right now?
6. Does it get you fresh patients?
If you responded NO to 1 or more of these queries then you really don't have a website in my opinion. Why? If it does not show up on the front page of Google then no one is finding it.
If no one is discovering it the rest simply doesn't matter. If it doesn't have your phone number plainly displayed on the front page then many may find this site but few will call you. So then why bother? If it doesn't have data that a would-be patient will find appealing then they may likely quickly click the back button and keep surfing.
Some say you have as little as 7 seconds to capture the person's attention before you lose them. If it doesn't have video recommendations for your patients then who is going to believe you really help men and women? A picture and written testimonial is OK. A written testimonial is almost worthless. People in pain aren't looking to read a bunch of text.
If it doesn't have a compelling reason for them to call up you NOW then men and women will eventually just speculate off to the next site - you're competition. If it does NOT get you new patients WHY HAVE IT?
Most say "Because it is cheap or does not cost a lot". If you want to donate money for no result there are plenty of organizations out there that will take that money and better yet, non profit organizations that need that money. But if you are in business to do chiropractic, stop having a website that does not give you new patients get chiropractic marketing!
Now Pay Close Attention --
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