Reasons Companies Give Promotional And Premium Gifts

If you have read about or seen television reports on the "goodie bags" or "swag"

that are given to the attendees of famous awards shows like the Oscars and Emmys, then you know what is meant by promotional or premium gift items. Designers compete to see whose new perfume, jewelry, sunglasses, or cosmetics will be included in the gift bags. They realize that if the celebrities are seen wearing or endorsing the items they received, that means free publicity and increased sales for the designers.

In the business world, freebies are given to clients, corporate sponsors, company staff members, and the general public to promote the launch of a new product or marketing campaign. These items are given as gifts to get a new product noticed and encourage people to go out and buy it, or to get a company's name noticed. The same principal is used when free samples are sent in the mail. If a consumer uses the sample and really likes the product they will continue to buy it.

Where can promotional and premium gift items be found? There are many companies that specialize in selling these products and doing the printing of the company's name and logo on them, with some of the best deals being found online. As with all products, the bigger the order the lower the price you have to pay. Some companies will customize your order in regard to the color and style of the items. Promotional gifts can be sent directly to your place of business while premiums can be gift packaged and delivered to the recipients.

Many companies like to give a memento to the executives and their staff members who attend a special meeting or conference. These are usually premium gift items such as engraved pen and pencil sets, desk clocks, or picture frames. Just a little something to thank them for attending the meeting.

Sometimes gift items are presented to staff members to commemorate a mile stone in a company's history or a special achievement by employees. This could be for record setting sales or in the case of manufacturing and industry, a reward for a record number of man hours worked without a lost time accident. These are all good reasons to show your employees how much they are appreciated. Whatever reasons a company has for using gift items, this is an extremely successful method of getting publicity for its products and services and rewarding deserving employees.

by: Cheow Yu Yuan

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