Reasons For And Principles Of Professional Website Design

If you have a business and you still haven't had a website developed for it after all these years

, you should seriously re-evaluate your marketing strategy. There are indeed many reasons why a website reflecting professional website design principles will do your business a lot of good.

Your website is the online window to your business. While before you could only get customers from a relatively small geographical area, you can now draw customers from a truly international customer base.

The type of website that you should have developed for your particular type of business, will of course depend on the nature of the products or services that you provide.

If you have an accommodation establishment, the world is indeed your oyster. In this case you should no doubt have an online reservation system, or at the very least an online inquiry system. What is also important is that there should be pictures of the rooms as well as the public areas. Put yourself in the position of a potential client who knows nothing about your establishment. Any information, such as how far it is from major tourist attractions will be appreciated by someone in a foreign country who wants to make a reservation.

A section that always draws attention on any website is one where customers can say what they thought of your products or services. In the case of a guest house it can for example take the form of a rating system, where they give you a rating out 10 or 100, or simply a comments section where they can explain what they like/didn't like and why. This can be a double-sided sword though - if you provide bad service a section such as this will do your business even more harm than good.

There is no fixed formula for a successful website. There are, however, important design principles that can make or break any website. The way that color, blank space, balance and emphasis are used on any page will draw the visitor's eye to or away from certain aspects. If your website looks like it has been designed by your sixteen year old nephew, it won't install confidence in the visitor and he might be reluctant to part with information or money.

If you do decide to have a website developed therefore, make sure that it follows professional website design principles. A website that looks professional will portray an image of a successful business and make it so much more likely that someone will hit that Inquire or Buy button!

by: Lance Thorington

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