Reasons To Article Marketing Working

A situation many newbies in online business find themselves in is having a great website and a good product but no customers

. This is a problem that a lot of newbies in online business face and you must ask yourself how can they come to you if the don't know about you. The solution is of course, to market the website but you probably think that this means spending money you can't afford on advertising and so on. You are wrong - there is a free and very effective way to market yourself and that is by article marketing.

Forget all the marketing theory you have come across - marketing is simply the action of creating interest in your products (and your business) and article marketing is a great way to do this. Do an online search for any product or service (this is how most people try to find things they need) and you will find articles about them high in the search results.

Read these articles and you will find that those that stay in your mind are the ones that offer people information about the products in a way that makes them feel they have learned something of value without having to go through a sales spiel. That is the aim of article marketing - to provide the reader with information to arouse his interest and make him want to know more and not to try and sell which would put off most people who will look at the article as an advertisement and give it only the value an ad deserves.

That is what you should be doing - writing articles about your product or service that give value to the reader and raise his interest to a higher level. You are not doing this for charity so you need to get your return from the article and you can do this with a simple mention that you are selling this and people can contact you if they are interested - nothing more or it will become an ad. An alternative, if the ezine or website permits, is to put in a few lines about the author (you) and give your contact details so those who want to know more can contact you. Keep putting out these articles regularly and soon you will have people out there who will remember the information you have given them and who you are. Who do you think they will contact when they decide to but - you, of course.

There is no shortage of places you can post your articles but do not forget that the quality of what you produce is most important because others in your line of business will be doing the same thing and your article need to be among the best.

by: Kent Francis

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