"I am already doing some marketing and don't need to purchase any more stuff!" If
you have heard yourself saying something like this you need to first take a look at a trades show giveaway catalog before making your final decision. This is because the modern world of "freebies" includes things that will be greatly appreciated by your clients (or potential customers) and will also help you to forward your mission.
For example, if you perused the "best selling" or "hot" items sections of any trades show giveaway catalog you would immediately find yourself looking at a wide array of USB drives and computer memory devices. This is something far beyond the classic pens and pencils, or even a convenient travel mug! Today's business owners and consumers want to know that they are of value to you, and this is why there seems to be a lot more high-end and high-tech items appearing in the pages of almost any trades show giveaway catalog.
On the other hand, there will also be a huge array of totes made from recycled materials appearing as well. This is because there is also a distinct trend towards greener giveaways as well. Consider how many people now keep their own shopping bags with them at all times, and then consider how earth friendly such a promotional giveaway can be. Naturally, your goals as a business owner might not have anything to do with greening up the planet, but by having recycled and reusable bags made with your logo and business URL (website address) in bold colors you are actually converting the shopper into a walking advertisement.
This is the essential issue connected to all promotional products; they must serve some sort of function or purpose to your business. Choosing top selling items that will be used often and which display your logo or business name will always be one of the best choices.