Reciprocal Link Request-should We Respond Or Do Not Respond
Reciprocal linking is a trend that has caught on among webmasters
. To begin with we have to first understand the concept of linking websites with one another. Then we can clearly understand were reciprocal linking features. Linking websites is a common practice. It is usually done to increase the traffic to ones site. The best way to link up to a site which is similar to yours thus making it easier for a person to reach your site.
Pointers to the benefits of linking
Linking to a good site which shares common features to your site and which has a good page rank is a definite way of increasing your viewership. This is easier said than done. Various requests will come asking us to link to their sites. It is important that we screen the requests thoroughly. Reciprocal linking is new and interesting concept. There are directories of sites which provide free reciprocal linking. These sites provide quality sites which are ranked based on user inputs. When looking for linking up to site or doing reciprocal linking looking into a link exchange directory will help out immensely.
Should we respond to all Reciprocal link requests?
This question needs to be tackled well. The fact that we get many mails per day asking us to link to their sites is a pointer to a few things. Reciprocal linking should be done ethically and with a lot of research should go into. Usually senders of such mails are just looking to link up to any site that they get. This can be detrimental to your website. Hence the need to check out the requesting site and find out it has content which relates to your site is very important. Making sure that the requesting page is indexed or else the linking is of no use at all. This does not mean we should avoid linking totally. Search engine optimization is done effectively with good link exchanges.
The things we need to avoid while processing a request for linking
Do not entertain requests to be a part of a link farm. This will take your sites rating down; there will be a lot of unnecessary traffic, and also your requests for linking to good sites may be turned down. There is no need to go along with the page rank as a set law. But it is important to take it into consideration. Using all these ideas; reciprocal linking will become an easy task.