Recreate brand spirit, "Just do it" return
Recreate brand spirit, "Just do it" return
After a "Ican" the inability to post, "Justdoit" to come. In 1999, the Nike sports spirit to the worship of athletes into the scars, the launch of the "beautiful" offensive. For athletes, whether professional or amateur level, all athletes feel the pain they will bring troubles from time to time, and some people give in, but others re-enter the nike air max 90 stadium, the athletes is the "Justdoit" The attitude of the natural incarnation of "beautiful" launch marks a real return to the Nike "Justdoit" the classic slogan.
With the "Justdoit" slogan back to its rightful place, experienced a sole agent of Nike ads Vuitton, to worship jointly with the Chicago Goode Nike advertising agency, returned to the exclusive agent, Vuitton's creative work become more exciting: In 2000, a series of "Justdoit" ads in the U.S. and even the theme of international advertising contest winners: 2000 Cleo advertising event, the "morning after" won the Silver Award, "beautiful", "cycle", " Helicopter, "" semi-calorie "won the Bronze
Meanwhile, in order to meet the new generation of consumer psychology, Nike gradually changing its media strategy, adds more entertainment, prime-time programs. In the design of more concern for aesthetics, while this does not mean will therefore be ignored and into danger. Operation in the media, Nike lead the online advertising from television, so that the two closer together, are indispensable. Nike also announced that, at least every 2 months released a new ad campaign to support the new product line.
Also because of the "Justdoit" slogan back to its rightful place, and people are more clearly aware of the genius of Nike advertising campaign and the true meaning of the slogan. People increasingly recognize that ads should not only emphasize the nike air max 24-7 quality of a product, but should allow advertising and minds of those linked to water. Assessment of the management company well-known international brands - Interbrand CEO Matthew Sizhuo say "mind, good line behavior and the basic rules of consideration is long lasting, only those who consider the voice of the brand to consumers to success."
In early 1999, Nike adopted a series of innovative measures, including this is to reduce the "runaway" signs saturation. Sub-brand logo has also been implemented, for example, to identify patterns with trapeze Jordan brand. Nike for all products at the same time restructuring items, divided into women, men, children, hats and sports decoration, strategy is divided into five sectors.
Introduction of new technology New fashion stylish Nike continue to increase efforts to try to figure out the constantly use of new technologies, new vocabulary, new ideas to the consumer anxiety, agitation of mind, leading consumer trends, most Americans did not become love. June 2000, "air cushion Clippers" campaign once again demonstrated the release of Nike shoe fashion charm, $ 85 athletic shoes were sold out, so that the nike air max 2009 store is very difficult to find; November 2001 Thanksgiving, Nike introduced with The most innovative technology, soft cushion sports shoes - "shock absorber" series; for Nike for the 16-24 year-old youth market, the target consumer groups, Nike launched a campaign called NikeID shoes personalized custom services that allows consumers to specify style shoes add some personalized ornament, consumers can "name, up to 8 letters, embroidered on a sewn shoes.
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