Recruiting An Adwords Specialist

Google Adwords is the largest advertising platform on the planet

. YouTube alone is capable of providing more advertising slots than all of TV channels in the world combined. Add to this their perpetually expanding content network, advanced reporting and analytics and their position as the worlds primary search engine and its not surprising that more and more companies are looking for specialist Adwords services.

Unfortunately, in a similar fashion to SEO the quality of Adwords services varies greatly with many inexperienced individuals and companies jumping on the band wagon.

The following is a few pointers that may help you when recruiting an Adwords specialist:-

1)First and foremost, ask for some examples. They dont have to be FTSE100 companies but you are looking for someone that can not only demonstrate experience but can also demonstrate results.

2)I like to ask the applicant to list what they consider to be the top 5 mistakes made with Google Adwords. If they cant think of 5 mistakes (and there are a lot more) its likely that they will make some of the mistakes they havent listed on your account.

3)Ask what steps will be taken to analyse and improve the account on an ongoing basis; youre looking for lots of references relating to Google Analytics. To correctly optimise an Adwords account its imperative that the reports from both Google Analytics and Google Adwords are used.

4)Its also very important that your Adwords specialist is up to date. As such, be sure to ask how they make sure they are aware of new Adwords features. As a minimum they should be subscribers to both the Google Adwords and Google Analytics blogs.

5)Genuine enthusiasm for Adwords management is also very important. It can be quite a lucrative industry and has attracted a lot of people that are in it for the money. A genuine enthusiasm and interest is vital. Ask them if they can see themselves working with Adwords in five years, if the answer is a resounding yes you could have found the right person.

6)Finally, make sure whoever works on your account has passed Googles certification programme. Its not expensive at $50 an exam so theres really no reason why a legitimate Adwords specialist wouldnt have taken and passed these exams.

Whilst the above list is not intended to be an exhaustive list of every detail and characteristic you should check for when recruiting an Adwords specialists they should help separate the genuine specialists from the not so capable. Ultimately, selecting the right person to manage you Adwords account can literally be the difference between online success and online oblivion.

by: Chris Poulton

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